(x) UPS & Maplin corporate faces - FF Dax rip-off, AG Schoolbook {Jan E, Angel}
Hi Folks.
Just wondering what typeface ’UPS’ are now using in their identity.
http://www.ups.com/
also would like to know what typeface ’Maplin’ has been rebranded in.
http://www.maplin.co.uk/
Cheers
Andy
12.Oct.2007 3.26am
UPS: Created by FutureBrand, the font is called UPS Sans, but to many of our eyes, it is an adaptation of FF Dax. Perhaps “adaptation” is the kindest way of putting it.
12.Oct.2007 3.26am
ups: FF Dax (probably customized)
maplin: Chalet from House
12.Oct.2007 3.51am
About the UPS-Dax quarrel read here.
12.Oct.2007 4.16am
Cheers Folks. Legends!
..however i have seen variations of the UPS typeface about.
Hence why i was queerying.. like here http://www.randgroupltd.com/images/linpave-logo.gif
cheers
12.Oct.2007 4.25am
I don’t think Maplin’s is Chalet from House mate.
12.Oct.2007 4.33am
Yeah. You’re right.
It’s FF Schulbuch Fett
16.Oct.2007 1.01am
nope.. not that either dude. cheers for responding tho mate.
16.Oct.2007 4.17am
Are you talking about just the Maplin logo or the titles as well? I’m not sure they’re the same face.
16.Oct.2007 4.29am
Maplin logo: AG Schoolbook Two.
http://www.myfonts.com/fonts/berthold/ag-schoolbook-bq/