(x) Morgan Stanley logo - custom (similar to Trade Gothic) {Patricia}

sarafina
18.Oct.2007 3.22pm
sarafina's picture

boring old morgan stanley is using a font that is just abit off from ordinary ariel.
the lower case l has a little curl on it to match the bottom of the lower case t. It is just a tiny bit weighted. Any Ideas?]

http://www.morganstanley.com/img/logo-ms.gif

Sara

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Morgan Stanley.jpg48.03 KB


sarafina
18.Oct.2007 3.34pm
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claaspb
18.Oct.2007 4.32pm
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It’s custom.
As they write:”Every letter in the new logotype was hand drawn to create a solid and ownable corporate signature”


sarafina
18.Oct.2007 4.41pm
sarafina's picture

argh. ok so an avenir smooshed a bit will have to do. only MS could spend a ton of money to make a logo that...
well

*that*

thanks for the info

Sara


Stephen Coles
18.Oct.2007 5.04pm
Stephen Coles's picture

As an alternative, consider PTL Skopex


elliot100
18.Oct.2007 5.14pm
elliot100's picture

When did they lose the arrow between the two names? And go from double-storey to single storey “g”?


pattyfab
18.Oct.2007 7.51pm
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Actually I think it’s a modified Trade Gothic, not Arial or Avenir.

Designed by Carbone Smolan and a search of this site would have turned that up.

http://www.carbonesmolan.com/morganstanley/


Bald Condensed
19.Oct.2007 2.05am
Bald Condensed's picture

Patricia is correct.

This has come up before almost a year ago and again last June. If you know what you’re looking for — in this case use the keywords “morgan stanley” — please do a Search first.