I'm partial to images 3 (by Oscar Bjarnason) and 5 (by Mark Sanders)...

But come on, was this "branding" even necessary? People already know they're cabs... Duh!

I think that what they've done is overkill: a pictogram of a man hailing a taxi, on top of the already bold "NYC" and the T in a black circle? Harumph, harumph.

Plus, they took Smart Design's proposal and kept changing it... No wonder the result is awful.

http://www.as8.it/type/nyc_taxi_logo_spacing.jpg

They could have tried harder to make the letters the same weight, too.

Thanx Ricardo ;)

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Oscar Bjarna
http://analog.sys.is

Today's New York Times blog has a Design Your Own Taxi Logo feature.

I liked the Painted-with-a-can-of-black-spray-paint-and-a-stencil livery better.

R

Right on, Russell.

I just saw one of the new cabs, the NYC is so bad!