I’m partial to images 3 (by Oscar Bjarnason) and 5 (by Mark Sanders)...
But come on, was this “branding” even necessary? People already know they’re cabs... Duh!
I think that what they’ve done is overkill: a pictogram of a man hailing a taxi, on top of the already bold “NYC” and the T in a black circle? Harumph, harumph.
Plus, they took Smart Design’s proposal and kept changing it... No wonder the result is awful.
18.Oct.2007 10.40pm
I’m partial to images 3 (by Oscar Bjarnason) and 5 (by Mark Sanders)...
But come on, was this “branding” even necessary? People already know they’re cabs... Duh!
I think that what they’ve done is overkill: a pictogram of a man hailing a taxi, on top of the already bold “NYC” and the T in a black circle? Harumph, harumph.
Plus, they took Smart Design’s proposal and kept changing it... No wonder the result is awful.
19.Oct.2007 2.46am
http://www.as8.it/type/nyc_taxi_logo_spacing.jpg
19.Oct.2007 3.29am
They could have tried harder to make the letters the same weight, too.
19.Oct.2007 4.02am
Thanx Ricardo ;)
—-
Oscar Bjarna
http://analog.sys.is
19.Oct.2007 10.57am
Today’s New York Times blog has a Design Your Own Taxi Logo feature.
19.Oct.2007 2.13pm
I liked the Painted-with-a-can-of-black-spray-paint-and-a-stencil livery better.
R
19.Oct.2007 2.14pm
Right on, Russell.
20.Oct.2007 7.06pm
I just saw one of the new cabs, the NYC is so bad!
21.Oct.2007 9.36am