Logo Critique

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SomethingBeautifulUgly's picture
Joined: 1 Nov 2007 - 5:09pm
Logo Critique
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My first post.

You guys seem to give som substantive critiques.

What do you all think of this?

SomethingBeautifulUgly's picture
Joined: 1 Nov 2007 - 5:09pm
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Sorry this was a double post. Rookie mistake.

Something beautiful and something ugly almost always works.

RedMonolith's picture
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Joined: 24 Jul 2007 - 11:32am
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I like the idea that you have, but the execution is a little off - the horizontal "stripes" cut out of the B seem skewed or distorted, and the cap on the beacon has really thin line work that's out of place here. Can you simplify it? What other symbols or emblems suggest this object without requiring specific details like the beacon's cap?

John Leschinski's picture
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Joined: 15 Jan 2007 - 2:04pm
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I really like it, but something is off for me as well.

Asparuh T's picture
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Joined: 1 Nov 2007 - 11:26am
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Sorry to say it, but for me the B in the logo resembles more the number "3". Maybe you should separate the silhouette of the beacon from the type with a thin line with the background color or something, just to be sure that nobody gets in such confusion...

Fredrik Folkesson's picture
Joined: 23 Oct 2006 - 4:33am
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I think this can be really nice, you’re of to a good start here. But I also think the B looks too much like the number 3. So you might want to try and find away around that. RedMonolith also had a good point regarding the thin lines at the top of the beacon.

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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I'm not so sure you need the big B. Try it with just the beacon and the type below.

SomethingBeautifulUgly's picture
Joined: 1 Nov 2007 - 5:09pm
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The thin lines are to indicate the rail work on the lighthouse. I realize they do feel out of harmony with everything else having so much mass. I couldn't seem to say lighthouse without putting the light on top. I did try a version with just a black circle above the diagonal lines taking away the thin lines and the black square, but was talked out of it.

Something beautiful and something ugly almost always works.

SomethingBeautifulUgly's picture
Joined: 1 Nov 2007 - 5:09pm
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I think actually I will ax the thin lines.

Something beautiful and something ugly almost always works.

Jonathan Selikoff's picture
Joined: 13 Feb 2006 - 1:57pm
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I think what throws me is that the beacon portion of the lighthouse is rounded to suggest dimension, while the bottom striped section isn't. If you rounded the stripes a bit, that might make the contrast with the "B" better. I read a "B" right away, as the name Beacon is right below it. Nice concept, just needs a bit more tweaking.

SomethingBeautifulUgly's picture
Joined: 1 Nov 2007 - 5:09pm
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Thanks. I think that's a great observation.

Something beautiful and something ugly almost always works.

Henry 'Pi' James's picture
Joined: 11 May 2007 - 9:47pm
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I think Jon's got a very good point there.