Sorry this was a double post. Rookie mistake.

Something beautiful and something ugly almost always works.

I like the idea that you have, but the execution is a little off - the horizontal “stripes” cut out of the B seem skewed or distorted, and the cap on the beacon has really thin line work that’s out of place here. Can you simplify it? What other symbols or emblems suggest this object without requiring specific details like the beacon’s cap?

I really like it, but something is off for me as well.

Sorry to say it, but for me the B in the logo resembles more the number “3”. Maybe you should separate the silhouette of the beacon from the type with a thin line with the background color or something, just to be sure that nobody gets in such confusion...

I think this can be really nice, you’re of to a good start here. But I also think the B looks too much like the number 3. So you might want to try and find away around that. RedMonolith also had a good point regarding the thin lines at the top of the beacon.

I’m not so sure you need the big B. Try it with just the beacon and the type below.

The thin lines are to indicate the rail work on the lighthouse. I realize they do feel out of harmony with everything else having so much mass. I couldn’t seem to say lighthouse without putting the light on top. I did try a version with just a black circle above the diagonal lines taking away the thin lines and the black square, but was talked out of it.

Something beautiful and something ugly almost always works.

I think actually I will ax the thin lines.

Something beautiful and something ugly almost always works.

I think what throws me is that the beacon portion of the lighthouse is rounded to suggest dimension, while the bottom striped section isn’t. If you rounded the stripes a bit, that might make the contrast with the “B” better. I read a “B” right away, as the name Beacon is right below it. Nice concept, just needs a bit more tweaking.

Thanks. I think that’s a great observation.

Something beautiful and something ugly almost always works.

I think Jon’s got a very good point there.