Nice. Thanks for sharing, Patric!
Royal Street looks like something already explored. The truncated lowercase e has an interesting look to it that you might want to apply to the other alphabets. The lite sans, tho familiar, is very nice. Perhaps even high fashion.
Please keep us abreast of its progress.
And just for the sake of my “agenda,” has anyone ever heard of the brand name “Claudianni,” which appears to have offices in New York, London, Boston, and Chicago?
Billboardcompanies sometimes put up campaigns or posters for non-existent brands, so they can test the hell out of their medium. Maybe that was the case here…
. . .
Bert Vanderveen BNO
I think that is acceptable as well. But I can't say I see the difference in a billboard company making up an enterprise for the sake of future profits and a typographer doing so in much smaller terms. The essence is the same: concoct a fake company, make it public in whatever medium (billboard or even a photoshop rendering of a billboard), and ultimately use the results to generate profit - regardless of what those results might be. In this case either results from testing a medium to convincing a potential client of possible uses for a typeface, logotype, whatever.
The answer in which I am interested in is whether or not this was a billboard company's test, or FontFont's creativity. 'Cause there sure don't seem to be no "Claudianni."
The Fontshop examples in their catalogs are clearly ficticious. The following spread (in Font 003, where the "Claudianni" billboard image appears) shows trade dress for "ThereQuest" a shipping company. Later in the catalog there is an image of a pizza delivery vehicle named "Torpedo Hut."