i love my sans but nobody's buying it. can i get some thoughts on this?

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Ricardo Cordoba's picture
Joined: 6 Jun 2005 - 6:57pm

Nice. Thanks for sharing, Patric!

Mike Diaz's picture
Joined: 14 Apr 2006 - 12:43am

Hi again:

Royal Street looks like something already explored. The truncated lowercase e has an interesting look to it that you might want to apply to the other alphabets. The lite sans, tho familiar, is very nice. Perhaps even high fashion.
Please keep us abreast of its progress.

Good Job!

Mikey :-)

Bert Vanderveen's picture
Joined: 13 Jun 2004 - 8:19am

And just for the sake of my “agenda,” has anyone ever heard of the brand name “Claudianni,” which appears to have offices in New York, London, Boston, and Chicago?

Billboardcompanies sometimes put up campaigns or posters for non-existent brands, so they can test the hell out of their medium. Maybe that was the case here…

. . .
Bert Vanderveen BNO

Christopher Miller's picture
Joined: 10 Dec 2006 - 5:23pm


I think that is acceptable as well. But I can't say I see the difference in a billboard company making up an enterprise for the sake of future profits and a typographer doing so in much smaller terms. The essence is the same: concoct a fake company, make it public in whatever medium (billboard or even a photoshop rendering of a billboard), and ultimately use the results to generate profit - regardless of what those results might be. In this case either results from testing a medium to convincing a potential client of possible uses for a typeface, logotype, whatever.

The answer in which I am interested in is whether or not this was a billboard company's test, or FontFont's creativity. 'Cause there sure don't seem to be no "Claudianni."

Chris Keegan's picture
Joined: 11 Nov 2002 - 3:40pm

The Fontshop examples in their catalogs are clearly ficticious. The following spread (in Font 003, where the "Claudianni" billboard image appears) shows trade dress for "ThereQuest" a shipping company. Later in the catalog there is an image of a pizza delivery vehicle named "Torpedo Hut."