Expressing change and transformation through type

marc
12.Nov.2007 6.23am
marc's picture

Hello

Been thinking about a type based route for a document about change and transformation.

Wondered if anybody had any thoughts or examples of how this could be / has been done. Its not so much about flexibility, but more about progression, developing into something new...

Any thoughts would be most appreciated!

Cheers,

Marc



sii
12.Nov.2007 8.08am
sii's picture

Sorry of this is obvious, but you could create a series of interpolations between two typefaces, and use a different one on each page.


James Puckett
12.Nov.2007 8.15am
James Puckett's picture

Sorry of this is obvious, but you could create a series of interpolations between two typefaces, and use a different one on each page.

When the AIGA logo was redesigned, it was presented in a simple black-and-white poster that used Illustrator blends to interpolate the old and new logos into ten steps. Of course, that was when Illustrator blends were awesome new tech that blew people away, but it still looked great.


marc
12.Nov.2007 8.17am
marc's picture

Thats quite interesting, i thought about doing this with weights as in Otl Aicher’s ERCO logo.

Cheers


Nick Shinn
12.Nov.2007 10.31am
Nick Shinn's picture

I think it was Jorge de Buen, giving a talk at TypeCon in Seattle, a quick history of many centuries of type, who showed animated transformations of words in type, from one era to the next. Very cool.


writingdesigning
12.Nov.2007 11.06am
writingdesigning's picture

What sort of transformation does the document talk about?