Logo crit

Hi. This is a logo for a church. It’s a young pentacostal church founded four years ago and consist of students and young families, mainly aged 25-30 years. They strive hard to not grow older - thus the logo is aiming a bit lower.
Brief:
Øystein: “Strong, but still nice and caring. You know, like my two meter tall grandfather with the worlds kindest eyes”.
Per Olav: “It should maybe express fellowship?”
Øystein: “Hey, be creative!”
Per Olav: “Yeah. We don’t really want our people to love it at first. We want to get responses like ’this is really challenging me’ from the church.”
Øystein: *grin*
Some of my thoughts:
Church identities have a long tradition of graphic misery.
It should not try to say “everything” (with crosses, doves, hands and perhaps some architechtual drawings filtered into each other).
It needs to be a bit tough.
It has to be very simple.
I’m presenting it tomorrow.
Shoot!











12.Nov.2007 10.37am
Your use of the words “aim” and “shoot” only came after I’d already seen a target. Is there a specific reason for this graphic?
12.Nov.2007 10.38am
It perfectly fits the brief perfectly and makes you stare at if for some time. But after I looked at it I thought it felt to heavy. Maybe a bit to heavy for a religious experience. Did you consider printing it (mono/duo)tone in one ore two vibrant colours?
12.Nov.2007 10.45am
Round
Like a circle in a spiral
Like a wheel within a wheel
Never ending or beginning.....
Perfect :)
12.Nov.2007 10.46am
>Shoot!
Yes truly, the sign reminds me of a target, dart-board, etc. ;)
12.Nov.2007 10.57am
The target hint towards the religious idea on there being a “divine goal”.
A bit ankward put, but my english is not very good.
12.Nov.2007 11.26am
It looks like a 78 to me.
- Lex
12.Nov.2007 11.52am
Hey, I do hope you will respond seriously.
12.Nov.2007 12.39pm
Fold your hands and look inside:
12.Nov.2007 12.39pm
While I understand the concept, it doesn’t help me not see a target. Does this church really want to be associated with gun practice?
12.Nov.2007 12.39pm
Your justification for the “target” or concentric rings would be appreciated. The mark is strong but could be viewed as too close to Target Corporations logo. The mark also seems to heavy for the text, I’d lighten it up more space between rings or possibly more rings. Again, this is where your justification for the symbol would be helpful.
12.Nov.2007 12.44pm
Thinking about it you might just need to re-invent the target. Can it be a handful of thin line circles that aren’t perfectly aligned?
12.Nov.2007 1.07pm
Nice Bjørn!
Miss Tiff: The not-so-perfectly-aligned-circles crossed my mind to.
Concerning my justification for the “target”:
A church is obviously aiming somewhere, and I felt it was a good symbol.
12.Nov.2007 1.09pm
I understand the concept. And it isn’t that I think the concept is wrong or incorrect. I just think this target that you’ve presented had me thinking of shooting practice and not aiming for a higher way of living.
12.Nov.2007 1.21pm
concept aside for a second, it first strikes you as a little heavy. like D. Wiewauters i think it fits your brief nicely, well chosen type. i like the weight on the type on the right, but somehow the actual graphic should appear lighter so that the text is a natural extension of the graphic. would love to see a next version
12.Nov.2007 1.53pm
You could render the shape from inside the folded hands in many ways.
Dynamic pattern:
12.Nov.2007 1.56pm
I saw “target” and “heavy” at first but the logo is growing on me and I think it works. It’s crazy different from the normal church use. It brings to mind the large stone that was placed over the opening to Jesus’ crypt. Anyway, I like it.
Sharon
12.Nov.2007 2.14pm
I’m not sure why anyone would post their work here to be critiqued, but since this is the case... I like the logo at the top. Trying to ay too much in a logo is mistake which too many designers make.
12.Nov.2007 3.11pm
I didn’t spot the obvious shooting connection at first. Thanks for pointing that out to me.
Perhaps a change of colour could do the trick. The black is very “shooting target”.
Here’s some background on the symbol, by the way.
http://www.carantha.net/carantania.htm
(scroll down to “The Point in the Circle”)
It’s kinda interesting, in a historical perspective.
Slightly changed proportions on the top.
Tiff’s suggestion below.
12.Nov.2007 3.15pm
The history is interesting. Why not use it exactly instead of adding the extra linear circle?
I meant without the heavy black shape behind it though. Although, even then I’m not sure it is working.
Do you need the linear circle?
12.Nov.2007 3.26pm
It’s a negative of the original symbol. Perhaps, that wasn’t clear enough.
I feel these are kinda off target, though ;)
12.Nov.2007 3.35pm
I like the top two. Very simple. Historic precedent. Dolly works with the symbol too.
12.Nov.2007 3.45pm
Thank you for taking the time Tiff. It’s highly apreciated. It’s 00:40 now, and I have to get up for work in the morning.
I guess I should have numered the images. My favourite is number 5, counting from the top, posted 3:11pm.
Sleep tight!
12.Nov.2007 9.09pm
I’m not sure if my mind is in the gutter too often, but for a few of the logos, I see a breast. Definitely not appropriate for a church, but the type you used looks great!
13.Nov.2007 3.26am
The church of tits :)
13.Nov.2007 10.26am
The Church of the Painted Breast has already been done :-)
Seriously though, I think the top one in your last post is good. I’d like to see a rougher version (more like the picture from your example) for comparison. Also, the outline around the circle might need to be a bit thicker (or the dot smaller).
Joachim - maybe you’re seeing breasts everywhere because you’re from a city of boobs :-P
- Lex
14.Nov.2007 2.34am
damns, i’m not sure, sometimes i see a target, sometimes a vinyl record.
But the Dolly is super nice.
14.Nov.2007 8.50am
I’m in love with her.
They loved the logo, and even read more symbolism into it. (Rings in water etc.) They have to run it through a few people though, so I’m not sure what it will come to yet.
14.Nov.2007 9.21am
Well, it seems it’s passed already, but it might have made sense to somehow use three rings (if it’s a Christian church and wouldn’t deviate from the history of the symbol too much)which would have been a subtle nod to the holy trinity.
14.Nov.2007 11.36am
Rings in water... haven’t thought about that ;)
14.Nov.2007 2.49pm
Btw: Thank you Sharon! I do also feel it’s crazy different, and that it’s a good thing.
Nolen: Interesting point. The number of rings is somewhat of a mystery, with the negative and positive shapes.
15.Nov.2007 11.01am
Just kidding :)
Seriously though, wouldn’t the “negative of the original symbol” be a bit like an inverted cross? You might be aiming for a different sort of target there.
16.Nov.2007 9.42am
Using the negative shape of something isn’t the same as turning it upside down. I don’t think this symbol is very well known anyway. But hey, if someone is really into satanism and also enjoy my design I’m flattered.
16.Nov.2007 9.51am
The symbolism being used is specifically not christian. IDK if that matters, but much effort has been put into keeping the brand together over the years.
http://en.wikipedia.org/wiki/Astronomical_symbols
(scroll down to the Sun symbol)
18.Nov.2007 1.36pm
Thank you for information. I do feel I’m mostly using the symbol for inspiration. Also the sun has been worshiped and viewed as a symbol for God through the ages.
:)
30.Nov.2007 8.54am
Thank you for information. I do feel I’m mostly using the symbol for inspiration. Also the sun has been worshiped and viewed as a symbol for God through the ages.
:)
Which came first, the chicken or the egg. Turns out it was the egg. Possibly god is a sign for the sun? The Egyptians used the symbol first, and well used the concept of monotheism. Typically the christians are not so quick to highlight their models, but hey, I like it.
24.Jan.2008 7.50am
I really liked the first one in your last post, but looking at the historical aspect of the symbol, maybe you could add weight to the outer circle?
Maybe make the stroke of the outer circle the size of the radius of the inner circle. The outer circle makes me feel like it doesn’t belong there.
Here’s an example of what I mean...
Just a thought :)
24.Jan.2008 7.52am
Wow, I guess it’s been awhile since anyone last posted. Looks like I’m in the loop, lol.
27.Jan.2008 3.23pm
Thank you for your comments anyway. Cheers
28.Jan.2008 12.50pm
Part of the problem with abstract designs is the average person will try to make the symbol into something they have related to in the past. The early remarks, like target, and dart board are valid. You might want to go a different direction rethink the concept. Sometimes I hook onto an idea and fight with it, put it away, and when I come back to it later realize I was forcing the issue. You might be forcing the issue. My advice is to put it away and revisit it after a long walk.
28.Jan.2008 2.21pm
Dan, I don’t think we even “try” to do it. I think it happens naturally. We associate certain shapes, signs, etc., with things on a daily basis. It is being curious enough to want to know what it means in a specific instant that helps us learn about it. No?
7.Feb.2008 2.48pm
Hi. The thread is sort of old and the logo is out already, so I can’t change it. I’m thankful for the comments though, as I’m learning a lot! Keep ’em coming.
I’m still a young designer in the middle of exploration. Currently I’m developing their visual identity, which spans a lot more than the logo. When the puzzle starts adding up I might post some samples.
I agree the logo could be stronger, but keep in mind the extremely low quality and conservative symbolism of similar identities.
In the church the logo is used as:
1: A small mono symbol in the lower right corner, or centered at the bottom.
2: A large filled decorative shape. (Images, ink drawings, metallic inks, colours).