Typeface and target groups

Primary tabs

3 posts / 0 new
Last post
Miss D's picture
Offline
Joined: 14 Jun 2007 - 1:43pm
Typeface and target groups
0

Hi, could anybody please help me find some background material on the connection between typeface and target groups? Is there any such thing as the perfect typeface for elderly / young etc.? I've been studying www.kidstype.org, but can't seem to find anything else.

Eric Hague's picture
Offline
Joined: 16 Feb 2007 - 10:31am
0

Juliet Shen's [[http://www.river-valley.tv/conferences/atypi_brighton2007/|ATypI Brighton talk]] on M. F. Benton contains some information on olde tyme conceptions of what makes a children's face.

Carl Crossgrove's picture
Offline
Joined: 8 Sep 2003 - 2:07pm
0

Young people = tiny sizes ok.
Old people = Large sizes necessary.

If it's readable, it's readable by everyone, just adjust size for age. Bembo, Garamond, Gill Sans, Dolly, Really, Corundum, Miller, etc. are good for text. Curlz, Matura, Bickham Script, Exocet, Ed Interlock, and Broadway are not.