MODS of 1966

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Gregory's picture
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Joined: 17 Sep 2001 - 12:00pm
MODS of 1966
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I’m currently setting up the “visual communication”
of a music label called SixtySix. Here comes their logo:
SIXTYSIX
As you can see, they want a basic “MOD” flavor, and I was wondering
what typefaces are appropriated for this period. Think Lambretta, Quadrophenia….
(PS: SixtySix are nice people, not clients with business preoccupations)

Anonymous's picture
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Joined: 6 Mar 2002 - 1:06pm
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Nice and smart logo.

I would use a clean sans-serif, such as Univers (aka Zurich).

with this family it’s possible to experiment with lighter or bolder versions and the condensed — normal — expanded variations, too.

Joe Pemberton's picture
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Joined: 8 Apr 2002 - 3:36pm
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Fun.

A fat clarendon or a nice fat script would be historically accurate.

Inspiration: http://www.vespamotorsport.com/adpics/patches4.jpg

Joe Pemberton's picture
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Joined: 8 Apr 2002 - 3:36pm
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Or for inspiration you could just listen to The Jam.

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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excellent logo. for type consider the foundry’s monoline in a thick weight. The gothics suggested by the fellow typophiles are also good.

Stuart Sandler's picture
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Joined: 9 Apr 2002 - 11:00am
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Nothin’ says Mod like Typeco’s Glyphic Neue or the House Gothic family.

Stuart :D

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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excellent logo. for type consider the foundry’s monoline in a thick weight.

Ben Cravy's picture
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Joined: 5 Dec 2002 - 2:41pm
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I agree w/ the “cleaner” fonts that have been suggested such as universe or the monoline one. I might also suggest a classic — frutiger.
Maybe the use of a clean and classic heavy serif font such as the clarendon is a great idea too if you are trying to stay “period” style. The logo — an awesome logo it is — is busy — so stay clean and clear with the supportive type.

Kevin L. Jones's picture
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Joined: 5 Apr 2002 - 8:24pm
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» Or for inspiration you could just listen to The Jam.

WORD!

Jean F Porchez's picture
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Joined: 7 Jan 2003 - 11:00am
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Quite late, but I