I’m in the same situation right now too, and that checklist is exactly what I’m following. The one thing I can’t figure out yet, is accessing the OpenType features. I’m not sure if I’m supposed to create a glyph to represent, say, a small cap character, or if there’s a way to actually load this.

If you really want to prepare a font that is ready for ’mass’ consumption it would be useful to add these steps to your list:

6) Test the otf file in at least the major apps and OS’s.
7) If any errors then correct them and output to otf file again.
8) Repeat step 6 and 7 until free of errors.

—if it’s a text family, be sure to add oldstyle figures to each font
—be sure your text family offers at least two weights, with italics for each
—be SURE each font is keystroke-linked to the others, or at least, that each roman is keystroke-linked to its matching italic. If you have more than one bold weight, I would advocate linking the base weight roman to the full bold, skipping the semibold. But it depends on what you’re doing.

PLEASE do not emulate the bad habits of so many small boutique foundries: don’t release text families with only one weight, add OSFs in OT, and keystroke-link your fonts like the big foundries do. And keep your prices modest ($12.50 per font or four fonts for $50) so freelancers, who are the real taste-makers, can afford to buy your fonts on their own. Do all this, and your customers will be happy and loyal.

MondoB, I’m with you on the importance of a full complement of weights, etc., for text faces.

But freelancers as taste-makers? Individual circumstances vary, but in the magazine design world at least, freelancers are generally working in an established style, not blazing a new trail.

And keep your prices modest ($12.50 per font or four fonts for $50)

This is a laugh riot.

I’m all for cheap fonts, but I’m not going to demean those who have invested years of their lives into fighting points and contours by insisting they give away their work at bargain basement prices.

”...so freelancers, who are the real taste-makers, can afford to buy your fonts on their own.”

But what about the type designers who also have to afford their rent? They could make more money per hour working at McDonalds than they could giving their type away for $12.50 per weight! You want us to include everything “like the big foundries do” but work for peanuts. I’ll tell you what, instead, bill your client at your usual rate but just pay yourself 3 bucks an hour and with the money you saved, buy some type at a fair price? Sounds good, huh?

ChrisL

Alex, a few other things to put on your release checklist:

* Character set / code page integrity. Are you making the defacto standard Western 1252 character set, or something with more extensive language support? Whichever, make sure your code page complies the Unicode industry standard.

* Decompose all composite glyphs before generating font files and remove overlap from glyphs needing it, such as Ccedilla and things with ogoneks. There is no practical reason for shipping fonts containing composite glyphs, as they save only a few kilobytes and add nothing to the value of your font.

* Do all glyphs have a Unicode number assigned to them? If not, they may not survive cutting and pasting between applications.

* Does your font contain .notdef, .null and CR cells? All three are mandatory, especially the .notdef cell, which needs a blank rectangle in it so that users know what the deal is when an undefined character is called by the material they’re setting.

* Are we making TrueType and/or Type 1 versions of the font? Presently not many font makers bother with Type 1. I still include TrueType versions of my fonts in the standard ZIP package as a courtesy to Mac users still using OS9.xx, but I’m starting to wonder if it’s worth the extra time and logistic hassle.

* Promotional material. Whatever your means of distribution, you’ll probably need to make type samples to show potential buyers how the font(s) look in use. I only have experience with Myfonts. For a Myfonts release you need a 200 x 200 pixel font flag, ideally something showing the font(s) used in a very attractive way. Depending on the font, a strong font flag can mean the difference between selling a few copies and making no sales.

* Promotional written copy. Regardless of your distribution method, it’s helpful to write something about your font(s) for customers who want to read something about it (not all customers do). Promotional copy can be (1) a simple description of the font and its characteristics, (2) a detailed description, (3) a description laced with positive and persuasive statements. Be careful with number 3, because it’s easy to overdo it and end up with promotional copy that dazzles too much and puts customers off. Also avoid writing very long blurbs unless you are Frantisek Storm and have lots of interesting things to talk about.

PLEASE do not emulate the bad habits of so many small boutique foundries: don’t release text families with only one weight, add OSFs in OT, and keystroke-link your fonts like the big foundries do.

How many and which indie font makers release families with only one weight? With only one weight or variant a font cannot be called a family, by definition.

$10 —- $12.50 per font is an impractical price becaws after the costs involved in distribution and promotion are taken into account you’d be left with a paltry $5 —- $8 total revenue from each font, and those figures are based on the lowest margins charged by the most generous distributors in the biz. That amount would be reduced further by discounting. Font discounting is one of the main means of generating interest in a font as it makes your brand visible to the market.

Let’s not turn this into an arse kicking thread guys. Give Mondo a break.

j a m e s

One more thing; come up with a list of key words, or “technorati tags” as they’re being called now. Some search engines will pick up key words from your blurb (if it contains them), and some search engines only pick up key words from a list labelled “key words” or “technorati tags”. One marketing trick you can use at Myfonts is to submit as many key words as they’ll let you use. This helps make your font visible in a crowded marketplace.

j a m e s

I understand type designers going red in the face over price issues, but if you’re in it for the long haul, you will emulate the example of Storm Foundry, most of whose type-one text families (always keystroke-linked) still cost $55-$65 (going to OpenType lets them charge more). They have benefited from their price moderation; their historically literate faces were not that easy to market at first. In my personal shopping list, the moderate prices get the action: Quaestor ($50 for 4 fonts), Envoy ($50 for 5 fonts), Atlantica ($5 per font in OT bundle), Dutch Medieval Pro ($13.99 per font in OT bundle), Rebecca Samuels ($15 per font), and Leitura ($20 per font in OT bundle). By contrast, Constantia at $35 per font is not different enough to be worth the higher price. For Zingha I paid $40 per font because there’s nothing like it, but I was rewarded by, once again, getting no keystroke links between fonts, so now I’m doubly shy about buying from that foundry. It’s a crowded field, and price moderation coupled with user conveniences will pay off in the long term.

As for completing text-type families, the obvious examples of one weight are FF Clifford and H-FJ Requiem (their only variance is optical weight or text vs display). More often, we are frustrated because the family has bold but no bold italic—tons of examples there! We need to keep emphasizing the importance of industry-wide standards for these failings, because the main perps are the cool small boutique operators who can’t be bothered offering the same user conveniences the big boys always offer. These are not small issues.

MondoB, I have read at least 6 posts from you where you keep fixating on the same issues. You have made your point. How many fonts have you made where you know these issues to be undeniable facts? You keep stating that boutique foundries are too cool to accommodate your demands. There are many issues that go into making, releasing and marketing fonts. What do you charge per hour for your design services?

Evangelizing requires repetition, as Josef Goebbels said many times!

Good books also require a lot of effort over a long time span, yet few hardbacks sell for more than $40 and the average paperback on amazon.com goes for about $10.

I believe what Goebbles said (and as adapted by Karl Rove) was “Repeat a lie often enough and the people will believe it!”

Good books also require a lot of effort over a long time span, yet few hardbacks sell for more than $40 and the average paperback on amazon.com goes for about $10.
This does seem to be true, but not sure how this relates to the topic at hand?

Mondo,
You have to understand market size and market potential as well. Books have a far greater potential market than typefaces. Even books vary all over the place in market potential. The cheap $10 books you speak of have a far greater market than textbooks on Microbiology. I am a big purchaser on Amazon and most of my books are typography related. They average over $50 per book because the market for specialized books is small. Typography freaks are not rich but they love books so we are willing to pay for them. The old axiom of volume of sales increases as price declines has a very big limit. Once you saturate the market, there is nobody else to buy the product no matter how cheap it is. If there were books available on french braiding men’s hair for $2, I would never buy it because I am not interested (and am bald). I paid $75 for a book on Cyrillic type design that was only in Russian and I don’t speak a word of Russian because I still felt I could get something out of the visuals. The publisher is not planning an English version because he feels the market is too small to cover the cost of production. I would love it if he would produce the book anyway and sell it for ten bucks but it would be very self-centered of me to insist that he do so and loose thousands of dollars just to make me happy.

ChrisL

PS: I don’t find anything said by the likes of Josef Goebbels as something I would care to follow.

What do you charge per hour for your design services?

I think this needs to be answered for this thread to move forward in any meaningful manner. Otherwise it is just another bit of typophile nonsense.

Mondo, why do you think it makes sense that boutique foundries should follow the practice of the big box companies in content provision, but not in price?

There is a strong argument for providing products in a greater range of prices, but it is not to be made by demeaning the “bad habits of so many small boutique foundries”. In fact, while the big box boys have gone with giving fonts away (aka “bundling”) and ho-hum pricing, independent foundries have led the way with a great variety of innovative packaging, formatting, encoding, pricing and licensing ideas.

There is a very good reason why typefaces may be released without a Bold Italic: Bold Italic is the least used of styles, and it’s a bitch to draw. So sure, a foundry may lose sales to those who like to have lots of features they rarely, if ever, require, but on the other hand, it’s gained a production efficiency. And that’s its prerogative.

BTW, the four-style “nuclear family” standard created at the birth of DTP by, AFAIK, Microsoft, has been a disaster for the typographic industry.

The hell with all italics. They get used only 20% of the time and they take twice as long to draw.

In designing fonts, italics would be much easier to deal with if FontLab (or whatever) allowed slanted sidebearings. I understand that this is not part of any font format, but we have many design aids in font editors that are not part of any font format (guidelines, background images and layers, etc.). Rather, these would be fictional structures that would simplify design and spacing of slanted fonts. As part of this, vertical movements could be constrained to the slant angle.

Just an idea.

A good idea too, Mark.

ChrisL

Right on, Mark.

Mondo,

I’m obviously not the only one growing annoyed by your repeated quackings about bold italic, style linking, industry standards, and font prices. I think you should do two things before you raise these complaints again:

1: Retrain yourself to consider the cost of fonts as expenses of your design business. There is no need to argue about how your clients won’t pay for them. There are dozens of ways you can account for expenses in your business when tax time rolls around. It’s really just a simple accounting matter. Fonts are legitimate tools for design just like layout software, proofing, printing and internet service.

2: Develop a workhorse, 4-style text family of your own original design, with oldstyle figures and small caps in every style, style-linked (the correct term) and available in OpenType format with adequate features to access all the special glyphs. Negotiate a distribution deal that somehow nets you adequate compensation at the prices you name. Then personally answer all tech support calls and messages you get from your customers.

Then maybe we can have a meaningful conversation about the cost of fonts. You clearly have no idea what it is you are asking of type designers by requesting professional-quality fonts at such absurdly low prices.

How is it that a thread titled “Font Release Checklist” turns into a tiresome debate (if this argument can be called a debate) about font prices and the standards of indie type makers versus “the big boys”?

* MondoB ignored the thread topic and started airing his personal agenda instead of starting a new thread on the topic(s) of interest to him

* Typophile’s moderators apparently did nothing to discourage this, made no attempt to step in and moderate the situation before it escalated.

Thankyou to all contributors who showed restraint and kept things civil after I requested it. There is a difference between making a critical response in a civil manner and using snarky language to express the same or similar criticisms, and this thread proves how capable most Typophile members are of civil conduct.

MondoB—-please recognize the difference between your personal agenda and the real topic of this thread. They are two quite different things, and the normal routine at Typophile is to discuss two different topics separately on separate threads. Please do not hijack threads as you have done in this instance. This thread was a request for tips on releasing a font. If you wish to debate font prices and industry practices please start a new thread dedicated to that topic. Don’t argue with me as I will not be returning to this thread.

Moderators—-with all due respect, could you folks please be more active in future by stepping in and moderating when the situation requires it? Trust everyone, but cut the cards. It’s your job to watch what happens on these boards, and when a thread starts to run off the rails, do something about it. A moderator should have cut the cards immediately after MondoB made his first post. The very absence of intervention by any moderator—-your inaction—-is what made me call for calm to begin with, and the reason for this post.

Once again, thanks everyone for keeping your cool. Have a better one tomorrow.

j a m e s

Hi James,

I’m one of Typophile’s Moderators. I have read this thread with interest, but it never occurred to me that it should be moderated. In fact, even after reading your post, I still wouldn’t moderate it.

Our function as moderators is not to steer discussion. We are not emcees or forum leaders. We monitor Typophile threads for inappropriate content, and take action where necessary. We also try to encourage the best content where we can, by putting things on the front page, or on the wiki, etc.

MondoB has a very strong point of view that I personally may or may not agree with. But he is not attacking anyone personally, writing libellous text, linking to stolen fonts or software, or encouraging anything bad. He just wants people to make fonts the way he wishes that they would.

I think that there has been enough counter-reaction from other forum members (i.e., Richard, Nick, Chris, etc.). Why should we go in and cut out parts of his posts, or close the thread? That sounds too much like censorship to me. MondoB has a right to post what he would like, as long as it falls within Typophile’s guidelines. This is also a right shared by you, and everyone else here.

Note, of course, that in Typophile’s guidelines, we ask vistors not to hijack other peoples’ threads. While MondoB has been rather insistent in arguing his point of view, I wouldn’t say that he has hijacked the thread. His points do have to do with how fonts are released. For me it is enough on topic. This is my subjective point of view, and I’m sure that all the other moderators have their own subjective points of view as well. I will not presume to know what these are. However, I’m sure that most of the other moderators have read this thread as well, and as you write, they didn’t take any action either.

We discuss when to intervene regularly, and it seems to me that this is clearly a case of when we wouldn’t do that. Thank you for raising the topic, though.

Off-Topic:

While I disagree with MondoB on many things, I don’t think his comments were beyond the scope of this thread in subject matter. I don’t think he was hijacking the thread, I just think differently than he does on the subject. I prefer that moderators error on the side of acting less than acting more and only deal with truly abusive behavior. While I may not care for Mondo’s agenda or methods, he does not appear to have crossed the boundary and become abusive. Censorship is a dangerous thing and should be avoided. I think the moderators have acted properly and with the right degree of restraint.

ChrisL

Ikarus M had the ability to do slanted side bearings as Mark describes. It was a helpful feature.

Mark or James, have you discussed the slanted side bearings idea with Yuri or Adam at FontLab? It sounds good to me!

James, Did the Ikarus constrain angle when mirroring and rotating to maintain the position relative to the axis of the italic slant? In other words, did it treat the chosen italic angle as zero degrees?

ChrisL

I may have mentioned the idea in another thread (or maybe I imagined that I did), but I haven’t brought it up with Yuri. I know he is out there lurking, though.

A further thought on this would be that the entire coordinate space would be slanted (which is implied by the idea of vertical movements being constrained to the slant angle).

(Sorry for hijacking this thread, if anyone cares.)

ChrisL,

I don’t remember it doing any of that. It was just a value that you could enter to slant the side bearings to correspond to the angle of the glyph. It did not treat the italic angle as zero degrees.

Ikarus M had two other helpful features, and Italic Balance command that was applied to a glyph before it was slanted. This reapportioned the weigh of curves and was helpful in reducing that slanted look if the italic angle was large. It also had a symmetry tool that allowed you to pick one of four quadrants of a shape and apply the details of that quadrant to the other three. A very helpful tool.

Sweet! Thanks, James!

ChrisL

>>>Returning to the font release checklist>>>

1. For a newbie type designer is it better to release a simple font with a simple character set, or to pull a Thomas Phinney?

   What should be the bare minimum to allow for release? For instance, I have almost completed my first complete typeface with the full ISO Western whatever character set, plus some added ligs, etc., but it’s no where near as ambitious as Arno Pro.

2. An added thing to the checklist that seems to go missing quite frequently is checking and testing vertical metrics. This seems to be a bug-a-boo, since there doesn’t seem to be a single standard to work with.

   Any thoughts on this?

I would never recommend a novice do what I did and go to such insane lengths in language coverage and typographic features. Glyph creep is insidious. Set out some maximums early on in the project. “Absolutely no more than 999 glyphs” would be a good rule. 500 glyphs might be a more sensible limit.

Regards,

T