help choosing a sans-serif for environmentally friendly design group
Hello all,
I’m in the process of developing the identity for a environmentally friendly interior design company called eden. The owner is really fond of the idea of having a tree sprout from the ascender of the d and it’s roots from the counter space.
Since the overall concept is pretty simple I thought a sans-serif font would be most appropriate for the company.
I’ve been in search for the perfect font and I am in need of some assistance. Since the companies name is in all lowercase I was thinking of customizing avenir (35 light) or going with a font similar to helevetica neue.
Do you all have any ideas of what may work?
Thank you in advance!















14.Nov.2007 9.11pm
The owner is really fond of the idea of having a tree sprout from the ascender of the d and it’s roots from the counter space.
There are going to be so many of these logos in the next logo lounge trends report. Roots and leaves are the new swoosh.
Anyway, does the group tend to stick with any particular style of interior design? Because that could have a pretty big impact on what font to pick. And is this a firm that does homes, businesses, or both?
17.Nov.2007 10.56am
“Because that could have a pretty big impact...”
Also the sort of style in which you plan to render the tree. Do yu have some sketches to show yet?