Microsoft Silverlight Logo : A Trend or Laziness?

satya's picture

Hello Typophiles,

Now a days it has almost become a trend of having those glossy,
shiny and stylish gradient logos. The Microsoft Silverlight logo
would be a perfect example to give. I know that lots of people
didn't liked it and were screaming when it was released. But why?
Why can't we have such logos? Personally I loved it and have no
problem with having such logos even in the future also. Logo
is just an identity and anything can be logo as far as its unique
and easy to remember. Earlier, the printing was a big problem
and we use to prefer flat logos but, why now?

What you all think?

Satya

Sharon Van Lieu's picture

I hope you know that where I come from, saying something looks like a folded compact lens is the highest of compliments. :-)

Sharon

PS - thanks for the background

Joe Pemberton's picture

Mason, I enjoyed reading your comments. I was at SBI Razorfish when the former SBI folks were redesigning the MS Office Suite identity -- there is nothing lazy about MS identity design.

The Silverlight identity does not feel safe. It feels aspirational, open-ended and unbounded. This will easily be relevant for the the 5+ years needed to become widely adopted. I think Hiroshige and Nick are right, it feels very current.

I'm very curious to watch Microsoft branding and product development these days. You can see how Office and Windows brands feel very constrained by old boundaries (legacy branding has recognition, but it's an albatross when it comes to evolving an aging brand). However, you can see great innovation happening with Zune and Xbox -- with print, television, UI that feels very current and innovative.

andreas's picture

BTW. The new design of Mercedes Benz brand is going back to simple flat shapes.

http://www.mercedes-benz.de -
http://www.fontblog.de/mercedes-benz-fuehrt-neues-markendesign-ein

--astype.de--

Si_Daniels's picture

The cars are still 3D thought, right? ;-)

blank's picture

The Silverlight identity does not feel safe. It feels aspirational, open-ended and unbounded. This will easily be relevant for the the 5+ years needed to become widely adopted. I think Hiroshige and Nick are right, it feels very current.

Well said.

Sometimes I look at the great design of the twentieth century and feel the same way a lot of people do when they see stuff like the silverlight logo. A big white page with a couple lines of text set in Helvetica? Ick. I think it’s the design equivalent of the “my five year old could paint that” comment that inevitably pops out of someones mouth at least once every five minutes at every modern art museum. It’s probably just part of the human condition.

andreas's picture

yes, cars are 3d and the target market is totally different. But the Mercedes sign went into 3d street, like many other signs. Now its back to classic since "real" things are simple. :-)

vismic's picture

I know that this is a little off topic, but I am actually looking for a (flash)tutorial or component that I can use to create an animated logo like Microsofts Silverlight logo. It does not have to be exactly like Silverlight, but an animated sphere with shifting, ghostlike smoke-patterns moving around inside is what I want.

Any suggestions?

Vismic

satya's picture

Silverlight logo seems to be created with some 3d application such as: Autodesk Alias Maya, Softimage XSI or Autodesk 3ds Max.

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