How savvy are our readers?

Primary tabs

8 posts / 0 new
Last post
tanyaholbrook's picture
Offline
Joined: 23 Nov 2007 - 4:53am
How savvy are our readers?
0

Typographers choose which typefaces to use on their expressive qualities, but how much of this awareness do you think is shared by the reader?

Alessandro Segalini's picture
Joined: 5 Oct 2005 - 5:14pm
0

It depends, sometimes you don't want to express anything, but still make the reader free to read in between the lines, plus you can consider how print designers differ from the web.

Stephen Coles's picture
Offline
Joined: 14 May 2001 - 11:00am
0

I struggle question with this every day. Both as a font seller and user. So much of how typography effects readers depends on the subject and design and the literacy (cultural) of the reader.

Chris Lozos's picture
Offline
Joined: 25 Feb 2004 - 11:00am
0

This is impossible to measure. I would say that the odds of our readers "getting" exactly our reason for a typeface choice is not very high unless the target audience is the design/typography crowd. That does not mean our loves' labours are lost, it just means audiences can't verbalize intangible effects.

ChrisL

Sharon Van Lieu's picture
Offline
Joined: 14 May 2004 - 2:17am
0

I remember being 7 or 8 years old and loving certain books I read, in part, because of the type used.

Sharon

tanyaholbrook's picture
Offline
Joined: 23 Nov 2007 - 4:53am
0

Thank you for you posts,

Would you think that your choices are based more on the legibility of the typefaces or their expressive qualities? I would presume that for the web our choices are much more limited and detrimental to the readers experience. But is this the case?

Tanya

Alessandro Segalini's picture
Joined: 5 Oct 2005 - 5:14pm
0

Please, Tanya, explain better your idea(s) on this, maybe with the use of some examples.

darrel's picture
Offline
Joined: 4 Feb 2003 - 6:03pm
0

"how much of this awareness do you think is shared by the reader?"

It depends on the reader.

"Would you think that your choices are based more on the legibility of the typefaces or their expressive qualities"

It depends on the project.

"I would presume that for the web our choices are much more limited and detrimental to the readers experience. But is this the case?"

Fewer options can be a good thing as much as a bad thing.