(x) Ben & Jerry's - Severance (proprietary) {Brennan (self)}

brennan's picture

I have been seeing face this all over the undergound. http://www.benjerry.co.uk/
I like it!

Anyone know?

brennan's picture

I suppose I should have been clearer.
'...face this...' sorry, lisdexic. ;)

header.gif
hope that worked.

This slab face that is all over the site and used as the logotype is what i need identified.

thanks

Bren

Mark Simonson's picture

I believe those are custom fonts. I don't think they've ever been made available generally.

brennan's picture

ahh... damn. Thanks Mike,

Its a really nice loose slab.

I found this on their site:
- Our "Severance" font was originally hand drawn by our former Design Director (and named after her). As the company grew, she couldn't keep up with all the writing, so her hand lettering was converted to a computer format so we could type in the lettering rather than keep her up 24 hours a day. It is a proprietary font, owned by Ben & Jerry's and is not available for sale or downloading.

boo-hoo...

Bren

hrant's picture

Her name was Severance?! Was she in charge of firing people?

hhp

Bald Condensed's picture

You might wanna check some members of the Rat Fink Fonts over at House Industries. It's got the same spirit and atmosphere.

brennan's picture

I think Fink has some funk! and as for HI... love the collective.

Bren

Stephen Coles's picture

Thanks for looking into this Brennan. I've been
wondering about the B&J Slab for a long time.

hrant's picture

LinotypeLibrary has a font called "Rough" which seems to be pretty close to Severance.

hhp

brennan's picture

Rough from Linotype is a similar match in playfulness but a *bit* on the skinny side ;)
I was looking at the cap A in particular (from the B&J) and Rough does have the same top slab to the left. But thats it.

I guess I'll have to make my own :(

Bren

hrant's picture

Did you notice it has three weights?

hhp

brennan's picture

Yep, but they are still skinny.

This is the bold weight:
roughBold.gif

I have seen a few newstyle slabs being designed. Cam (http://www.testpilotcollective.com/) is a great example. And dont you just love FF Zapata? (http://www.letterror.com/foundry/zapata/index.html) Hey Gringo! ;)
and last, that crazy Machine Slab from HTF, Acropolis.(http://www.typography.com/catalog/acropolis/index.html)

Now all I have to do is make my own! Uhh, see you in a year ;)

Bren

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