Yesterday's ten-hour drive from Philly to Boston afforded me ample time to check out the billboards that spangle I-95. Probably the most interesting thing I happened upon was the redesign of the sort-of-familiar Sleepy's Mattress mascot.

Before:

My wife and I only saw one billboard (out of about a dozen) that still sported the old character. A simple case of the Brawnies, or am I reading too far into this?