New to Typophile? Accounts are free, and easy to set up.
Create an account
Typophile RSS | More Feeds
Can anyone identify the font used for the Etch-A-Sketch brand logo?
On page 397 of my copy of The Encyclopedia of Type Faces, by Jaspert, Berry, and Johnson, third edition, this is shown as Rondo Bold. It was designed by Stefan Schlesinger and Dick Dooijies and issued in 1948. There is a larger flourish on the left side of A; the artist who did the logo must have redrawn that letter. It's been reduced, too.
Purcell is on. Here's Rondo from Agfa Monotype.
Thanks a bunch, guys.