I see what your trying to get at. To me it looks like an 'o' merged with an 'm'. I take it that its an 'a'? duramedia?
Tricky. Why not try and leave the 'a' as seperate and cut the 'm'? (so the leftmost stem seems to come from the 'a'. draw a thick white stroke down the left side of the 'a') I'd show you, but im at work with no image editor
The first one! thats what i meant ;) How does it look to you?
I think the break increases readability. You can also use 2 colours to seperate the words even more if you want. That Cap height is huge. Try reducing it some? might give a better flow.
ok, finally with lowered cap height (i think it adds a lot), and two different color variations (not final colors, but to show color difference). I am also going to have to say nix on the binoc "a" as i tried and it looked horrible
yep, gettin there! good to see the progress. That blended m looks kinda cool, but you will have to think ahead for the design to work on fax etc... but I dont know how important that is. I like it simple.
I always hate being reminded of the fact that a good logo execution should hold up on a fax...argh! But its true.
Just one suggestion as well...after really looking at some of the characters - I wonder if the "u", the "r" and the "e" need just a bit of work on some of the curves. I'm noticing a bit of straightness or something - can't find the technical word for it but see the lower left inside of the "e".
Also - I prefer the word "dura" to be full strength over the other word - since it is your name...
Yeah, I know what you mean. I was just looking at those same characters myself, wondering that. Might just have to recreate it all This was mostly for concept anyways The gradient probably shouldnt have been in this picture, as I really wasnt considering it, and was just too lazy to take it out. Thanks for the comments! Anyone else have anything else? I should be able to post something new pretty soon.
Like Ben said, 'dura' should be full strength. I think that because the face is so geometric you will not be able to manipulate the logo much more. One thing you might consider is the 10% grey outline, either darken it or take it out. Light greys like that often dont copy well.
To give the logo more substance you might try a bolder weight? that way at a smaller size it will read well. Have you also tried inverting the colour? (white on black) I often find it helpful to test for eventualities.
ok, i did as suggested, and took out the stroke all together, redrew some of the letters, and also put together something along the same lines (top logo)
That extra space is almost right. I can see the m, well the stroke now. In a negative space kind of way. But, shouldn't you include the entire curve of the m? The entire 'd' is better. The bottom one reminds me of Depeche Mode.
5 Dec 2002 — 8:10am
thats the location of the file...sorry about that
5 Dec 2002 — 8:38am
ugh...im not having a good day
5 Dec 2002 — 9:14am
I see what your trying to get at. To me it looks like an 'o' merged with an 'm'. I take it that its an 'a'? duramedia?
Tricky. Why not try and leave the 'a' as seperate and cut the 'm'? (so the leftmost stem seems to come from the 'a'. draw a thick white stroke down the left side of the 'a')
I'd show you, but im at work with no image editor
You get the idea?
Bren
5 Dec 2002 — 9:37am
Ok, didnt know EXACTLY what you meant, so I tried it 2 different ways....is this what you mean?

5 Dec 2002 — 9:45am
The first one! thats what i meant ;)
How does it look to you?
I think the break increases readability. You can also use 2 colours to seperate the words even more if you want.
That Cap height is huge. Try reducing it some? might give a better flow.
Bren
5 Dec 2002 — 9:53am
Try a binocular "a".
hhp
5 Dec 2002 — 10:16am
ok, finally with lowered cap height (i think it adds a lot), and two different color variations (not final colors, but to show color difference). I am also going to have to say nix on the binoc "a" as i tried and it looked horrible
\image {duramedialogo3}
5 Dec 2002 — 10:17am
oops
5 Dec 2002 — 3:37pm
yep, gettin there! good to see the progress.
That blended m looks kinda cool, but you will have to think ahead for the design to work on fax etc... but I dont know how important that is.
I like it simple.
Anyone else have any ideas?
Bren
6 Dec 2002 — 8:16am
I always hate being reminded of the fact that a good logo execution should hold up on a fax...argh! But its true.
Just one suggestion as well...after really looking at some of the characters - I wonder if the "u", the "r" and the "e" need just a bit of work on some of the curves. I'm noticing a bit of straightness or something - can't find the technical word for it but see the lower left inside of the "e".
Also - I prefer the word "dura" to be full strength over the other word - since it is your name...
6 Dec 2002 — 8:56am
Yeah, I know what you mean. I was just looking at those same characters myself, wondering that. Might just have to recreate it all
This was mostly for concept anyways
The gradient probably shouldnt have been in this picture, as I really wasnt considering it, and was just too lazy to take it out. Thanks for the comments! Anyone else have anything else? I should be able to post something new pretty soon.
6 Dec 2002 — 9:20am
Like Ben said, 'dura' should be full strength. I think that because the face is so geometric you will not be able to manipulate the logo much more.
One thing you might consider is the 10% grey outline, either darken it or take it out. Light greys like that often dont copy well.
To give the logo more substance you might try a bolder weight? that way at a smaller size it will read well. Have you also tried inverting the colour? (white on black) I often find it helpful to test for eventualities.
That 'e' does need a redraw ;)
Bren
6 Dec 2002 — 10:05am
ok, i did as suggested, and took out the stroke all together, redrew some of the letters, and also put together something along the same lines (top logo)

6 Dec 2002 — 3:32pm
Hi Josh,
I hope you dont mind but I made some modifications ;)
Just some ideas for you.
I like the bold weight, but the slimmer version has much more style.
Bren
6 Dec 2002 — 3:41pm
That extra space is almost right. I can see the m, well the stroke now. In a negative space kind of way. But, shouldn't you include the entire curve of the m? The entire 'd' is better. The bottom one reminds me of Depeche Mode.
6 Dec 2002 — 3:53pm
hmm... yeah, i see that now (DOH!). Ahh... dont you just love hindsight? ;)
Josh, its up to you my man... listen to Tiffany, she has some good points.
Bren