(x) 70s title/logo serif face w/ swashes on Tarragon sweatshirt - Bookman Swash {Patricia}
I’m trying to identify the logo used for the word “Tarragon” in this picture (a scan of a sweatshirt). I’ve found lots of similar fonts, but nothing quite right. I suspect that the “r” alternates may have been hand-drawn.

The logo dates from around the early to mid-70s, I believe, so hopefully that helps!
Thanks in advance ...
















11.Dec.2007 12.42pm
Bookman swash, innit?
http://www.manic.com.sg/blog/archives/000096.php
11.Dec.2007 8.17pm
That most certainly seems to be it ... thanks!
12.Dec.2007 1.22am
Just an addendum: Bookman Complete is digitally available at veer.com. With all the swishy swashy, created by Jason Walcott and based on the original designs of Alexander C. Phemister and Chauncey H. Griffith
12.Dec.2007 5.47am
Meanwhile - THE THEATRE was set in Souvenir Demibold - if anyone wanted to know
http://www.myfonts.com/fonts/linotype/itc-souvenir/demi/