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Futura plus X? Need a body face
Posted by blackbirdsings in
10 Jan 2008 — 12:48pm
10 Jan 2008 — 12:48pm
I've seen some discussion before on here about matching Futura with a complimentary body face that is not itself, but it never really answered the question. I don't like the look of Futura in lowercase for semi longer body copy.
I tried using some interesting pairings others have like IKEA with New Century Schoolbook, but my client doesn't have that earthy, warm feeling to use that. haha. The client is a commerical properties painter mostly. If that helps get ideas flowing.
I'm using Futura Medium and Bold(cliche) set in uppercase for titles.
What should i try for body? Sans serif suggestions are welcome as well. Maybe i shouldn't be so afraid of lowercase Futura, but it just irks me.
Thanks for the help in advance.
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10 Jan 2008 — 1:19pm
How about Avenir Book?
10 Jan 2008 — 1:30pm
doesn’t have that earthy, warm feeling
Beton; it was Bauer's "Futura Serif".
Of similar vintage.
10 Jan 2008 — 2:25pm
Thanks for Beton Mr. Shinn. I think it may work and the way i use Futura these days i'm sure to use it again if i buy it.
Bergh- I have been tempted. I think it would be a typographic faux pas to do so though.
10 Jan 2008 — 5:22pm
Try the new Hypatia sans. There are alternates and the a and g are more appropriate for short texts.
Unfortunately it's not yet available retail, but I think it comes bundled with CS3.
10 Jan 2008 — 6:10pm
I recently used Hypatia. The project needed something like Futura, but I really didn't want to use it and I'd just downloaded Hypatia (as the selected registration incentive with CS3). I did use the stylistic sets to strip it down to something closer to Futura, but it still worked on it its own.
10 Jan 2008 — 6:30pm
I have not used Hypatia, but I keep getting hung up on the lower-case a. Is it just me?
11 Jan 2008 — 9:53am
The lowercase a is very cute, IMO. But, like I said, I used stylistic sets which swapped the binocular a/g to monocular.
11 Jan 2008 — 10:19am
The flavor is less as the cute little a gets bolder. I'm sure Thomas could shed some light on the influences. I've come to see it as a little Kabel in the mix.
11 Jan 2008 — 10:58am
Wow, that looks a bit odd seeing the unicase (small cap size) alternates mixed in with the lower case.
I had a lot of influences, which I generally took pains to not look at while I was working on the typeface. Kabel, Futura, Optima, Penumbra, and others.
Note: Stylistic set #1 turns off the vestigial serifs, and stylistic set #2 switches to "more geometric" shapes for agty&.
More info on the creation of the typeface:
http://blogs.adobe.com/typblography/2007/04/hypatia_sans.html
http://www.adobe.com/type/browser/landing/hypatia/hypatia.html
Cheers,
T