Futura plus X? Need a body face

blackbirdsings's picture

I've seen some discussion before on here about matching Futura with a complimentary body face that is not itself, but it never really answered the question. I don't like the look of Futura in lowercase for semi longer body copy.

I tried using some interesting pairings others have like IKEA with New Century Schoolbook, but my client doesn't have that earthy, warm feeling to use that. haha. The client is a commerical properties painter mostly. If that helps get ideas flowing.

I'm using Futura Medium and Bold(cliche) set in uppercase for titles.

What should i try for body? Sans serif suggestions are welcome as well. Maybe i shouldn't be so afraid of lowercase Futura, but it just irks me.

Thanks for the help in advance.

bergh's picture

How about Avenir Book?

Nick Shinn's picture

doesn’t have that earthy, warm feeling

Beton; it was Bauer's "Futura Serif".
Of similar vintage.

blackbirdsings's picture

Thanks for Beton Mr. Shinn. I think it may work and the way i use Futura these days i'm sure to use it again if i buy it.

Bergh- I have been tempted. I think it would be a typographic faux pas to do so though.

crossgrove's picture

Try the new Hypatia sans. There are alternates and the a and g are more appropriate for short texts.

Unfortunately it's not yet available retail, but I think it comes bundled with CS3.

Miss Tiffany's picture

I recently used Hypatia. The project needed something like Futura, but I really didn't want to use it and I'd just downloaded Hypatia (as the selected registration incentive with CS3). I did use the stylistic sets to strip it down to something closer to Futura, but it still worked on it its own.

jupiterboy's picture

I have not used Hypatia, but I keep getting hung up on the lower-case a. Is it just me?

Miss Tiffany's picture

The lowercase a is very cute, IMO. But, like I said, I used stylistic sets which swapped the binocular a/g to monocular.

jupiterboy's picture

The flavor is less as the cute little a gets bolder. I'm sure Thomas could shed some light on the influences. I've come to see it as a little Kabel in the mix.

Thomas Phinney's picture

Wow, that looks a bit odd seeing the unicase (small cap size) alternates mixed in with the lower case.

I had a lot of influences, which I generally took pains to not look at while I was working on the typeface. Kabel, Futura, Optima, Penumbra, and others.

Note: Stylistic set #1 turns off the vestigial serifs, and stylistic set #2 switches to "more geometric" shapes for agty&.

More info on the creation of the typeface:

http://blogs.adobe.com/typblography/2007/04/hypatia_sans.html

http://www.adobe.com/type/browser/landing/hypatia/hypatia.html

Cheers,

T

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