Personally I would stick to the Mrs Eaves version ... Mainly for reasons of visual balance. But also because I find Mrs Eaves a rather distinct and, in a way, elegant font allowing the logo to suggest that this particular printer, can deliver such high quality results (I can’t see that with clarendon - it’s quite bold and harsh in my opinion).

George Triantafyllakos - backpacker.gr

The problem might be with using Clarendon. I’d guess that many printers, especially those who are well-established, see Clarendon as a jobbing font and not something which represents quality work. Those of us who weren’t around to experience Clarendon the first few times around see it has something unique and fresh.

Those are interesting points Tiff! Looking at the examples what I am most struck by is the ligature in all versions being somehow less that ideal. If I was going to re-do a mark like that I would concentrate on

- spacing, the old spacing is okay but not great
- a better base form. Mrs Eaves has a nice femme feeling but it isn’t the best you can do in the category I think.
- think about special fitting or alteration of the forms so they synch up further. Maybe look at Doyald Young’s stuff a little.
- Look at a wide range of “it” ligatures and see if there isn’t one that reads better

I say all this advisedly however; because I don’t know if why they wanted this done. What were the goals of this project? For all I know you should be using DIN or Courier!

Yeah, the Mrs Eaves one is far better.

I prefer the Clarendon Bold. I like the symmetry of it better. It seems to make more of a statement. But maybe they wanted something more understated. I don’t know but either way from a non-designer’s point of view I can see how they find it hard to see the difference.