Font used on NBC Today Show

Jhouff's picture

I would like to know the name of the typeface used on all the lower third displays on the Today Show on NBC. Does anybody know?

Jan's picture

The NBC Today Show can’t be seen anywhere outside the US. So, how about an image?

Jhouff's picture

I have tried to insert an image here (.jpg) but I get an error message from your site that says "can't copy image". Any suggestions regarding that/? How about the typeface used on BBC World? It is very similar. Can you identify that?

DrDoc's picture

Here's an image; is this what you meant?


I'm not good enough to tell with the small caps, but hopefully someone here can enlighten us.

AndrewSipe's picture

From the looks of that image, it appears to be Helvetica with fake small caps.

Stephen Coles's picture

It is not pretty.

AndrewSipe's picture

It is not pretty.

HAHA! Agreed, NBC is usually a little better than this. I guess the Today show isn't pulling in the same $ as some of the other broadcasts.

Stephen Coles's picture

NBC has been using Klavika to nice effect.

Jhouff's picture

You are right it is Helvetica neue. At this point I am not sure how the small caps are accomplished. You all think it is ugly. Please look at the sample I have attached here. Does anyone know of a Font family that has a structure/feel like this. I am hoping for one that feels a little more refined than the sample. I feel like I have seen one/some like it, but I can't seem to locate what I am imagining. And yes, NBC has been doing a nice job in their promotions with Klavika, I agree. jhouff

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