Because the Hamm’s brand predates the digital age of type, the lettering of the logo must have been hand drawn. I think. And that’s precisely what’s so great about nostalgic graphic design like this example. We cannot expect to replicate the same unique charm with short-cut logos created with fonts.
23.Jan.2008 3.14pm
A fun, similar replacement for the headline might be Ed Roman.
http://www.houseind.com/index.php?page=showfont&id=150&subpage=viewfonts
23.Jan.2008 3.31pm
Because the Hamm’s brand predates the digital age of type, the lettering of the logo must have been hand drawn. I think. And that’s precisely what’s so great about nostalgic graphic design like this example. We cannot expect to replicate the same unique charm with short-cut logos created with fonts.
23.Jan.2008 3.55pm
Koppa speaks the truth. You might dig La Salle, Amorinda or Malbeck.
23.Jan.2008 4.05pm
that’s so true, koppa.
thanks for the font ideas guys.
love this site!