Hamm's beer advertising font

lizthiem's picture

anyone know what the font is for the Hamm's logo, might be hand drawn, and/or the headline font from the print ads? see attached.
thanks, liz

Miss Tiffany's picture

A fun, similar replacement for the headline might be Ed Roman.
http://www.houseind.com/index.php?page=showfont&id=150&subpage=viewfonts

Koppa's picture

Because the Hamm's brand predates the digital age of type, the lettering of the logo must have been hand drawn. I think. And that's precisely what's so great about nostalgic graphic design like this example. We cannot expect to replicate the same unique charm with short-cut logos created with fonts.

Stephen Coles's picture

Koppa speaks the truth. You might dig La Salle, Amorinda or Malbeck.

lizthiem's picture

that's so true, koppa.
thanks for the font ideas guys.
love this site!

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