Hamm's beer advertising font

lizthiem
23.Jan.2008 2.49pm
lizthiem's picture

anyone know what the font is for the Hamm’s logo, might be hand drawn, and/or the headline font from the print ads? see attached.
thanks, liz



Miss Tiffany
23.Jan.2008 3.14pm
Miss Tiffany's picture

A fun, similar replacement for the headline might be Ed Roman.
http://www.houseind.com/index.php?page=showfont&id=150&subpage=viewfonts


Koppa
23.Jan.2008 3.31pm
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Because the Hamm’s brand predates the digital age of type, the lettering of the logo must have been hand drawn. I think. And that’s precisely what’s so great about nostalgic graphic design like this example. We cannot expect to replicate the same unique charm with short-cut logos created with fonts.


Stephen Coles
23.Jan.2008 3.55pm
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Koppa speaks the truth. You might dig La Salle, Amorinda or Malbeck.


lizthiem
23.Jan.2008 4.05pm
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that’s so true, koppa.
thanks for the font ideas guys.
love this site!