If you keep the heavy type, have you thought of giving the ampersand a different color? Maybe a shade of gray? Although basically, I agree with James when he says that it’s way too black and heavy. Maybe you just need to come up with some alternatives.
24.Jan.2008 10.09am
ITC Avant Garde Bold.
24.Jan.2008 10.10am
http://www.myfonts.com/fonts/linotype/itc-avant-garde-gothic/bold/
25.Jan.2008 7.24am
I feel like 1976 is trying to beat my eyeballs in with a sledgehammer. As a magazine masthead this would work, but as a logo it’s WAY too intense.
25.Jan.2008 7.40am
If you keep the heavy type, have you thought of giving the ampersand a different color? Maybe a shade of gray? Although basically, I agree with James when he says that it’s way too black and heavy. Maybe you just need to come up with some alternatives.
25.Jan.2008 11.42am
Seems like a lot of letters and words for such a heavy face.