“medical professionals involved in real estate transactions”
That sounds like an unusual business :)

“The stethoscope is supposed to read “y” Do you see that or have to look for it?”
I got the ’y’ readily. If you hadn’t written it, the stethoscope may have been harder. But once you draw it better, I guess that shouldn’t be a problem. And anyway, you’d get it by association.

Of the two options, I prefer the one on the left where the profile of the home is more simple. Why not try an option where the two words, Healthy and Realty are stacked - in such a way that you have the stethoscope making a common ’y’?

As for typeface, I’d definitely go for something less neutral. Do see if FF Speak works for you. The lines of the font may cue a way to draw the steth.

You may also want to look at replacing all-caps with title case.

Thanks for your input and tips! Will be back with something more definitive soon. I do like FF Speak - looking for something more in the $20 - $60 range, though.

I appreciate the the help.

The other idea I’m considering now based on the suggestion of having two lines (but my friend wants the stethoscope to only act as the lower “y” in “realty,” not on the word “healthy.” This is still a rough concept sketch.

Also, this logo will be used primarily for yard signs, but also business cards, flyers, other branding, etc. Should a 1200 px wide, 360+dpi .png image be sufficient for most printing companies, or will I need to start over and make this as a .bmp or .svg? Thanks for your help.

”...looking for something more in the $20 - $60 range”
Neo Sans, Precious, or Infinity could be options

“The other idea I’m considering now..”
Looks interesting. I’m not sure you really need to draw the house so literally. Probably just the roof profile, as you had done earlier, would be sufficient.

“but my friend wants the stethoscope to only act as the lower “y””
I’m sure you’re friend was just giving a suggestion to get you going, and would be quite okay if the idea evolves a little, as long as it addresses the client brief. Here it looks as if it is.

“Should a 1200 px wide, 360+dpi .png image be sufficient...”
If it’s anything other than an on-screen application, you’d be better off creating it in vector so that it can be scaled to whatever size. That means drawing it in a program like Illustrator, Freehand, Corel Draw etc. If you need an on-screen version, you can always create a jpeg/bmp from that.

Gosh, there’s a reason you people go to school for this!!!

I don’t know if I can get much better than these. I have stared at it all day, and I don’t know if I’ll ever be able to draw paths for a stethoscope!

Thanks for your help. I have 3 (plus the old one that I originally had in mind) very different concepts, and I’m going to wait and see which one my friend likes the most. Any of these seem worthy of pursuing further to you?

Gosh, there’s a reason you people go to school for this!!!

I don’t know if I can get much better than these. I have stared at it all day, and I don’t know if I’ll ever be able to draw paths for a stethoscope!

Thanks for your help. I have 3 (plus the old one that I originally had in mind) very different concepts, and I’m going to wait and see which one my friend likes the most. Any of these seem worthy of pursuing further to you?

(image is not uploading - here’s a link: http://www.pococreative.com/tests/mikki/Picture%203.png)

This is what the client went with for the final.

Thanks for your help!

Maybe I am a bit too late, but could you kern the bottom text to align with the top text? It looks off since the letters are identical.

You’re right. Thanks.