Its something very interesting with latte hearts. Gonna do a version of that i think.

Hi Daniel,

i like what you have done with the type. Clever pun with the open O (mirrored C).
Why do you think that you need a symbol?

Seb

agree with Seb, why do you think you’ll need a symbol? I think the open O is “symbol” enough.

I like the clients input. It is coffee to go (car, go). Don’t over think this one make some simple signage. Maybe it should be latte to go, makes it a bit more upscale.

Make sure to post your images in RGB so everyone can see them.

- Lex

Here is one in rgb... sorry guys. Thanks for all the comments. Will post one soon with colors as well.

Here is something i did earlier in the process. But with beans ;-)

How about Go Joe or Joe To Go?

That coffee bean inside the O is beginning to look like a wheel ..... just a thought.

The arrow on the G is a good idea but be careful because it’s pointing backwards.

I think it’s a little bit like a pig nose with the white on black, and the black on white looks like an animal print of some kind.

I agree with seb above... I don’t see the need for a symbol

I really like “Open Coffee” - but if the client can’t be sold on it, add it to your portfolio and move on.

Have him make a wax latte heart in the biggest coffee cup either of you can find, than hang it from the cart by the handle.

Hey Folks,

Just to let you show the result of this project. This is how the logo looked in the end. The namne changed to coffee2you as well. Here u are after 12 weeks of holds... no comments .. holiday in thailand ... reg a new business name etc.. normal procedures etc etc u know the score.

Bye bye for now

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// made in sweden
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well here’s for you at least WANTING to do something out of the square.

after 12 weeks this should have been kick arse ... seems kinda diluted though ... not a good thing for business or coffee!

It’s a real shame, good on you for (seemingly) smiling.

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Paul Ducco
Graphic Designer Melbourne

Here it is where everyone can see it.

I liked the earlier direction better. This looks like something from 1994.

- Lex

Haha yeah it is proper us -90´s style... really wanted to something coool this time. It is such a kool little car/moped.

This is what it will be applied on. White-painted.

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// made in sweden
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awesome little van.

even more of a shame you couldn’t do something kick-arse.

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Paul Ducco
Logo Design Melbourne

noooooooooooooo!

What you did is fine given the constraints, but yea, such a bummer that the end result was such a compromise.

That *is* a great little vehicle. It really deserves a sleeker, more european logo treatment.

Put the first logo proposal in your portfolio!

—-
eeblet.com

I hope you at least have a chance to kern that thing before it goes final. O-F is loose and Y-O is cavernous.

SNAP

—————
Paul Ducco
Designer

cerulean: I have fixed all that. Just gave u guys an peek first ;-)

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// made in sweden
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I like how you play with the ’O’ and ’C’ letters in your logotype design but if the client’s target audience is on-the-go consumer then part of the letters in the logotype can be designed using an italic family. Italic typeface can mean on-the-go.

Chriswong

WHAT?! the original is WAY better than the final! no offence, but I believe you tossed out a sturdy logo and made a dated, colour-dependent and kind of hokey.

Here is another kool scetch i did for this as well. But the client didnt like the idea... tooo bad!

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// made in sweden
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innovati - read the entire thread.

haha i want to see the latest logotype you posted as a little waiter guy holding out a cup of coffee to the consumer. Yeah, shame about the final result, put the original in your portfolio, etc.