Crit my wordmark [Halvor's]
This is a wordmark for a norwegian fish-producer. Three words for inspiration were honest, traditional and quality.
Instant thoughts, irritations, gripes and props are welcome :)
It’s based on Neutraface, but to bring forward the feeling of craftmanship and tradition we added the tilde under the s, which was done (cant find anything online about it) on especially storefronts here in norway in the 1900’s sometime. (anybody know what the technique is called?) The s in the wordmark is the norwegian version of Halvor’s, but we dont use the apostrophe in our title-names. The tilde is meant to give a brief indication of the ocean without being a blue, fish,ocean or something.
Also added the subline that tells what fishes they carry, in the beautiful Farnham Display Italic Swash.
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5.Feb.2008 8.54am
I like it! It instantly reminded me of water or something maritime. That’s due to the tilde I guess. The italic subheading adds nicely to that illusion. If you choose a blueish colour scheme for your final version, the illusion is perfect.
Designer Hamburg
5.Feb.2008 9.13am
Strong :)
5.Feb.2008 10.25am
Norwegian! Neutraface is an excellent choice. I’d probably set the tagline without those swashes though – as of now it’s drawing to much attention to itself in my opinion. Also, depending on the final size, Farnham Regular might work better.
5.Feb.2008 11.42am
It’s very beautiful. Great work!
Just one observation: for instances where the mark appears in relatively smaller sizes, you may need to rework the relation between the logo and the descriptor to make the latter bigger.
6.Feb.2008 8.01am
Here is a proposed packaging design btw.
http://farm3.static.flickr.com/2066/2241422211_681be52d66_o.jpg
6.Feb.2008 9.10am
Love your work on this. Can’t see the last picture you posted.
Sharon
6.Feb.2008 3.48pm
Excellent work. I think I’m gonna have fish for lunch tomorrow. Thanks for the appetizer!
Designer Hamburg
7.Feb.2008 5.20pm
Very nice.
If you can’t see it try here. http://www.flickr.com/photos/lapskaus/tags/halvors/
7.Feb.2008 11.37pm
That looks great!
8.Feb.2008 1.46am
Cheers guys. Thanks for adding the link picard102 :)
I’ll have a think about the issue with small sizes.
However, i’ve tried to use the “tagline” with farnham regular, but it gives no contrast to the wordtype and they are both very stable, so
i think it added an intresting contrast having the tagline in italic and swash.
10.Feb.2008 2.46pm
Love it. Wow!
11.Feb.2008 7.20am
Norwegian, yay.
I hate klippfisk more than anything, but maybe I’d buy it just to look at the package design ;D
11.Feb.2008 5.24pm
It’s a very nice and simple wordmark.
I think you should look at the overall weights of the letters and possibly re-draw some of them to harmonize better. The A and V stand out to me right away as having stroke weights that are too thin in comparison to, say, the R and the L.
13.Feb.2008 2.13pm
Wow, lovely.