I am working on a identity and packaging project for one of my design studios and this is my idea so far. A luxury men’s cosmetic company, salon level products. I imagine men in their late 20’s to their 50’s, probably businessmen, live in the city, maybe single.
This is the ﬁrst time I have ever hand lettered anything like this from sketch to screen. I am going to post the basic black and white form ﬁrst…it needs help. still in the baby stages.
here is the same with a variety of colors and in reverse.
and now a SEPERATE and yet related issue: the tagline type
Gild - Luxury Men's Cosmetic