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In a photograph of Obama with campaign signs in the background, I was surprised to have a "brand recognition" moment - I usually tune out advertisements. Obama's campaign signs use the same type and sensibility as his markedly well-done website. The branding of politicians is as old as politics itself, but this level of coherence between a campaign website and other marketing materials seems new. (Oh my goodness, Obama-kahs!)
This article & ensuing debate are all about Obama's site design, with a focus on type, and I want to hear Typophiles' thoughts on all this.
What do you think of Obama's site? Of the use of type? Do you think voters will respond to coherent design negatively as well as positively, feeling too advertised to?
Disclaimer: I am letting my political nerdiness and design nerdiness intersect, but I'm not trying to proselytize for anything but good design.