I think some of these issues were part of a couple of earlier threads, including this one.

Thanks for linking to that thread! I had done several site searches ("obama", "politics", "primaries", etc) and hadn't found it.

I must admit I've not read the article now as I read it and a couple of others like it a few weeks ago. The whole branding debate is definitely interesting and Obama's is certainly the most well thought through of all of them. Whether people are turned on or off by this is a good question. I looked at all the candidates' sites a while back and Obama's communications are certainly more mature than the rest of them.

As an Englishman, looking over the pond – and hoping beyond all hope that American's can't do to the rest of the world what they did the last two times – it's interesting to note the use of two Gill typefaces, Perpetua and Gill Sans. I'm an ardent fan of Gill, who, born in my own home town, I find sums up a certain 'Englishness' despite his, erm, 'scandalous' family life. (Read on). Gill was a very political man, espousing a set of values based on a Catholic 'third way' called Distributism. I doubt any of the candidates, even Barack Obama, who I believe is dubbed an arch liberal in the States, will be ditching the markets and the trappings of capitalism too soon though.

Perpetua is seen and spoken of less than Gill's Joanna, but it stands tall and elegant. A stonecutter's script. Gill Sans on the other hand is so ubiquitous I usually start yawning when I see it these days. Together they go quite well, despite not having been designed to do so. It works politically too: traditional Obama and modern Obama.

I suppose one might take these literal comparisons too far. It depends whether the designer thought a bunch of type obsessives would retrospectively overanalyse things. Gill though is such a strong character, and so political that it's hard not to ask the questions. Amongst other things he was deeply religious (he converted to Catholicism), part of a movement that ran contrary to that of the times (arts & crafts rather than Modernism) and was sex obsessed, in practice (he bedded mostly every woman he came across including his daughters) and in his output work (you should see his naughty sculptures).

Does Obama or the rest of America care about this? Probably not. Interesting though, what a modern politician pins to himself isn't it?

''Does Obama or the rest of America care about this? Probably not. Interesting though, what a modern politician pins to himself isn’t it?''

Interesting, for that matter, what a modern Government pins to itself ;)

"Even Her Majesty’s government is at it!"

... Along with apparently every other British institution and business, judging by their typefaces. It's beginning to look a bit like the last days of Rome, isn't it?

Good point, The Don. One thing I've found about logo design, is that the logo almost always changes somewhat, or at least the context around it changes, as the brand evolves. Obama's brand has certainly evolved, and his logo is only a small part of his branding - those "change" campaign posters don't say "Obama" or have his logo on them, but they're set in Gotham and maintain the look of the website.

No, I'm pretty sure he didn't. Scott of simplescott did the website - I don't know about the logo.

"Shep Farley did the Obama poster, did he do the logo also?"

Farley did his own version of an Obama poster, not the official poster. I don't think Farley has had any work commissioned by the campaign.

Here's a link to the campaign's posters. All are back ordered though http://store.barackobama.com/Office_s/600.htm.

Welcome to Typophile Michael Samuel.

And isn't the artist known almost exclusively for Obey "Shepard Fairey"? I tried to Google this up and have found it both Farley and Fairey.

Obama's logo seems universally liked. From this standpoint it may be judged to be successful. The older I get the more I tend to judge things according to wether they work for their purpose and less for what i personally think. It certainly is a new direction which mirrors his message. It is however difficult to separate a candidate's logo from their message. If you don't like them you probably won't like their logo. No-one it seems – will admit to not liking Obama.
I'm not sure but I think Hillary's logo wins for longevity – it has survived 3 campaigns virtually unchanged. Does this mean it works since she's won twice with it or that she's too lazy to change it? I don't get consulted on such things.

As I said, nobody asks me :)
I did meet Hillary once but these things are decided miles away from the big candidates. Sometimes they're the last to see them.

I worked as the Creative/Web Director of a (winning) congressional campaign in the last US election cycle. Even at that level it was an interesting experience. Campaigns have a strong 'just get it done' mentality that leads to a lot of instances where consistency is not maintained.

Mostly, it was me chasing down 24 y/o interns, lecturing them about branding and how "Broadway" will never be an appropriate substitution for "Interstate."

It's common for all campaigns to outsource work to 'go to' guys for particular projects like bulk mailings, union printers or tv commercials and that's where things fall apart.

Nothing like seeing your established logo, horizontally tracked 50%, flash at the end of a TV commercial every 20 minutes leading up to election day!

Great thread!

Eric Z Graphic Design (Print/Web/Interactive)
www.eric-z.com
www.typeissexy.com

I love the fact that they simply use the O logo in their "The Race So Far" section rather than writing out the name.

I think Obama's logo is gorgeous, so much so, I'm wearing this necklace right now:

It's the first logo I've ever worn as jewelry, so that's saying something. It's also the first thing I've ever ordered from ebay.

>It’s the first logo I’ve ever worn as jewelry

Welcome to the club...

But I'll be happy to take the Obama religion over that of the last seven years.

>Can I post R-rated photos on typophile?

No, but if you post to another site please mark the link as NSFW.

Cheers, Si

As I wrote on the other thread, I like version of the logo with the gradient as a unified symbol, though I have reservations about the somewhat cartoonish aura about it.

It is interesting that the new sign they are passing out it, which is in effect a new logo--CHANGE you can believe in--is in Gotham. In my opinion, it conveys more strength than the logo.

I just posted something about Obama and Gotham on the Helvetica blog.

http://www.helveticafilm.com/blog/2008/02/19/a-font-we-can-believe-in/

Hoefler and Frere-Jones talked about the creation of Gotham during our interview for Helvetica, but it didn't end up in the final film. Looking back at their description of what GQ Magazine originally wanted when they commissioned the font, it sounds surprisingly Obama-esque. "GQ had a dual agenda of wanting something that would look very fresh, yet very established, to have a credible voice to it," says Hoefler. It also needed to look "very masculine and of-the-moment."

You can watch part of the outtake interview here.

Just found out from another blog post, that apparently www.simplescott.com handled most of the site work, but the aesthetics seemed to come from this guy ... www.celsiusdesign.net/humanot. Seems that they comprise the creative team for the campaign.

Awesome stuff on both their parts ... seriously fantastic work.

Sii, that kid has one helluva short cultural memory: "I like Ike" video. ;)