number 8 encapsulated in a box off to the right reminds me of something but i’m not sure what. number 2 is interesting as there’s a strange sense of depth starting to emerge. i think the D shape is a little off on that one though. and as a whole i think alot of the strokes feel inaccurate and out of balance with one another. number 9 is interesting too, but again, the shapes feel forced and wrong. the counter shape of number 11 is interesting, again, same issue. the D stroke feels unbalanced with that strong right angle L

w|m

I really like no. 11. It instantly hit me as a perfect balance of the two letters.

Others I like would be no. 7 and the box in the upper right corner (although you may want to shift the type to the left by about half a pixel).

All the other versions don’t look right to me.

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Of the ones you have the far upper right would be my pick. But what is the logo supposed to say about you anyway? What is the intended message? Depending on what that is it might be that all of these are wrong.

The one is in the cube and circle is just an example of enclosure types that any of the numbers could be placed in. The one in it now is 6.

The logo Isn’t supposed to say anything implicitly. I’d like it to represent strength, versatility, creativity, what you’d normally expect from a design firms logo. I think the letters themselves are a good representation of strength, and the rest can be conveyed through different types of enclosures for different purposes.

No. 9 is a clever use of the negative space - it needs a bit of polishing, though.

I think 2 has the most character. The ’D’ is reminiscent of a speech bubble, although only subtly, and suggests communication to me. I like that one a lot.

I’m not so hot on the rest of them.

I’m feeling the square in the upper right corner as well. It seems like a stronger mark to me compared to the others. I can visualize it embossed on business collateral.

Why strength?

The one to the top right in the circle feels right to me. Familiar. Hmm.

effen vodka? same idea

w|m

We have the same company initials :)

I’ve been down that road, and it’s extremely difficult. It took months before I settled down with what I have.

I find 11 and 6/8 to show the most promise! Tweak a bit here and there and you just might have something. Good luck!

One truth in graphic design is the hardest logo you will ever design is your own, and that you’ll do it a dozen times in your career, as you’ll NEVER be happy with it. ;o)

I’m going to echo what other’s said. Box in upper right (with some adjustments) and #11 are the ones I’d focus on. (Actually, the circle in the upper-right is good, too.)

@ Eben Sorkin:

I’d like to think strength and boldness communicates a comforting confident quality.

Here is some refinements and different enclosures. Now with colour! Admittedly a bit garish colours on the lower half, those will be replaced with less vibrant colours. The idea is still that the mark itself is the letter forms, but that the enclosure can be swapped out to suit a specific need or mood.

Five plays on the speech bubble aspect mentioned.

My girlfriend happened to say that the square version reminded her of the TD Bank

Do you mind if I make a visual suggestion? I ask because it can do violence to the integrity of a process if it is uninvited.

I think your girlfriend makes a good point.

I wonder too about using broken lines rather than curves. Or breaking the lines more than once. Or breaking them at an angle. What about a lc d? Sort of a : “dL”

Your pinwheels are fun. What’s that about?

My sense is that confidence can be shown in any of a wide variety of ways. The path chosen is not just confident. It’s also a bit macho. The pinwheels work against that. I am not saying either thing is good or bad. I sense* that you are sort of shrugging your shoulders to a certain extent at my questions about intention even as you answer them. But I want to urge you again to think about your intended communication to clients. There are good counter arguments, but think there are far more validating ones. Here are two: the more you are certain of your intent the more you are inspired by it to think of options that fit; but more importantly a sense of intent saves time because it makes it easy to kill the many many ideas that are outside your intent.

* Maybe I am making a mistake here but that’s how it seems.

Keep going.

Go ahead and make a visual suggestion.

Obviously I am not taking my own advice here & designing only into your examples and the idea of strength. If you find these useful feel free to use or build on them.

I like Eben’s first one a lot, but as long as we’re playing, I’d try the slashes thicker. I might also try an oval-ish circle that matches the curve of the D?

Eileen

I tried to do some diagonals that were a bit thicker.
I’m not sure I like it. It reminds me of the mid 90’s and the horrible futuristic themes fonts. It seems less refined to me and puts more emphasis on the shape being a D itself rather then an L and a D.

Those last two aren’t bad. I think the circle needs to be larger to give more padding to the the D, though.

Of your previous batch, things were getting a bit busy there. However, #5 was quite interesting...forming the L and D and an Apostophe. The apostrophe adds an extra ’aha!’ to it.

Yes, the ’apostophe’ version is more eye-catching to me too.

Grid based approach like Mr. Eben Sorkin’s bottom left example is worth to try too IMHO. Although it might be ineffective when turned monochrome :)

But if do choose to continue developing your last design, referencing the right-hand version, maybe it would look more harmonious to the bottom slice if the ’L’ is slanted or obliqued.

Good luck!

Like TDF, I find the original #9 intriguing and would be interested to see if its awkwardness could be worked out. Part of its appeal is in conveying letters in two different types, which could suggest a design firm with the ability to produce a wide range - to have command over various ways of communicating depending on the client’s needs.

The first of the two in the 6:04 post looks like one of those circle-and-slash signs: “No D’s allowed”

If you might pursue the apostrophe one, could you thicken the L? - it looks lopsided to me.

I agree the diagonals dont seem to work. They can be seen too many ways. The one you did on the left looks like a “no D” sign a little. LD is kind of funny too because it can sound like “el dee” and “eldy”. What is the company name?

Maybe you should try blackletter or something.

I stayed away from blackletter and serifs in general because I tend to dislike them personally.

To address the motive Eben brought up here are some of the things I jotted down while drawing.

Ideal Messages: professional; fun; dedicated; timeless; confident; strong; minimalistic; creative; flexible; solid.

The company name is Leschinski Design.

If all else fails, you could use a RaMBam abreviation, with LeschDe, or something. (or, in my case, ScAlFin)

The domain is already leschinskidesign.com and gets a fair bit of organic traffic.

I meant as an alternative line of thought for the logo if you hit a wall w/ this one.

I think you have a good relevant direction then, apart maybe from “Fun”. These designs are serious so far - except for the pinwheels.

Just for fun I made these from CMYK and C&M. Also, P22 Underground Pro

I think some of the original marks are best, and suggest that you pick your 3 favorites and work them up to [close to] perfection, then try drafting them in a few realistic contexts (letterhead, biz cards, bottom of client’s site) rather than in pinwheels. :)

Best of luck! I’ve been failing to finish my own branding for a year now...

—-
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This is such a terrible venue for such a personal project. You have nice ideas. Don’t listen to others or you will be bound to question yourself, which is a bad thing in this peculiar situation. Just finish it and be done with it.

pbc

I really liked the No.7.

Uhm...
I guess Mr. Paul Cutler’s opinion was right. And I should appologize for misleading you to take any of my previous suggestions. It is a designer’s main task to solve problems at his/her highest capacity. In this case, since no client is involved, you should be free to do anything you like with your own logo.

Of all those designs you’ve made, pick a few that you think the most effective as an identity. Then you could let us vote (only vote, not giving suggestions) and help you narrow it down to the final design.

Good luck! (again)

I’m now working on some stationary for this logo. I’ve attached a collage of the options so far in the first post, but you can see them bigger at http://www.flickr.com/photos/picard102/

I really liked no. 5. as it looks like L & D, AND a quotation mark... I think that’s good when designing visual communication?

I like the ideas of many colors in the logo as well. It’s not done “right” tough I think. You might wanna take a look at http://bt.com/ .. that is, in my opinion a nice colorful logo...

Alright, so I guess I should have made a separate thread for the stationary then.