I really like no. 11. It instantly hit me as a perfect balance of the two letters.

Others I like would be no. 7 and the box in the upper right corner (although you may want to shift the type to the left by about half a pixel).

All the other versions don't look right to me.

Web Design Portfolio

The one is in the cube and circle is just an example of enclosure types that any of the numbers could be placed in. The one in it now is 6.

The logo Isn't supposed to say anything implicitly. I'd like it to represent strength, versatility, creativity, what you'd normally expect from a design firms logo. I think the letters themselves are a good representation of strength, and the rest can be conveyed through different types of enclosures for different purposes.

I think 2 has the most character. The 'D' is reminiscent of a speech bubble, although only subtly, and suggests communication to me. I like that one a lot.

I'm not so hot on the rest of them.

Why strength?

effen vodka? same idea

w|m

One truth in graphic design is the hardest logo you will ever design is your own, and that you'll do it a dozen times in your career, as you'll NEVER be happy with it. ;o)

I'm going to echo what other's said. Box in upper right (with some adjustments) and #11 are the ones I'd focus on. (Actually, the circle in the upper-right is good, too.)

Do you mind if I make a visual suggestion? I ask because it can do violence to the integrity of a process if it is uninvited.

I think your girlfriend makes a good point.

I wonder too about using broken lines rather than curves. Or breaking the lines more than once. Or breaking them at an angle. What about a lc d? Sort of a : "dL"

Your pinwheels are fun. What's that about?

My sense is that confidence can be shown in any of a wide variety of ways. The path chosen is not just confident. It's also a bit macho. The pinwheels work against that. I am not saying either thing is good or bad. I sense* that you are sort of shrugging your shoulders to a certain extent at my questions about intention even as you answer them. But I want to urge you again to think about your intended communication to clients. There are good counter arguments, but think there are far more validating ones. Here are two: the more you are certain of your intent the more you are inspired by it to think of options that fit; but more importantly a sense of intent saves time because it makes it easy to kill the many many ideas that are outside your intent.

* Maybe I am making a mistake here but that's how it seems.

Keep going.

Obviously I am not taking my own advice here & designing only into your examples and the idea of strength. If you find these useful feel free to use or build on them.

I tried to do some diagonals that were a bit thicker.
I'm not sure I like it. It reminds me of the mid 90's and the horrible futuristic themes fonts. It seems less refined to me and puts more emphasis on the shape being a D itself rather then an L and a D.

Yes, the 'apostophe' version is more eye-catching to me too.

Grid based approach like Mr. Eben Sorkin's bottom left example is worth to try too IMHO. Although it might be ineffective when turned monochrome :)

But if do choose to continue developing your last design, referencing the right-hand version, maybe it would look more harmonious to the bottom slice if the 'L' is slanted or obliqued.

Good luck!

I agree the diagonals dont seem to work. They can be seen too many ways. The one you did on the left looks like a "no D" sign a little. LD is kind of funny too because it can sound like "el dee" and "eldy". What is the company name?

I stayed away from blackletter and serifs in general because I tend to dislike them personally.

To address the motive Eben brought up here are some of the things I jotted down while drawing.

Ideal Messages: professional; fun; dedicated; timeless; confident; strong; minimalistic; creative; flexible; solid.

The company name is Leschinski Design.

The domain is already leschinskidesign.com and gets a fair bit of organic traffic.

I think you have a good relevant direction then, apart maybe from "Fun". These designs are serious so far - except for the pinwheels.

Just for fun I made these from CMYK and C&M. Also, P22 Underground Pro

This is such a terrible venue for such a personal project. You have nice ideas. Don't listen to others or you will be bound to question yourself, which is a bad thing in this peculiar situation. Just finish it and be done with it.

pbc

Uhm...
I guess Mr. Paul Cutler's opinion was right. And I should appologize for misleading you to take any of my previous suggestions. It is a designer's main task to solve problems at his/her highest capacity. In this case, since no client is involved, you should be free to do anything you like with your own logo.

Of all those designs you've made, pick a few that you think the most effective as an identity. Then you could let us vote (only vote, not giving suggestions) and help you narrow it down to the final design.

Good luck! (again)

I really liked no. 5. as it looks like L & D, AND a quotation mark... I think that's good when designing visual communication?

I like the ideas of many colors in the logo as well. It's not done "right" tough I think. You might wanna take a look at http://bt.com/ .. that is, in my opinion a nice colorful logo...

Well, I'm finally putting this logo to print. But after a year of using it online I'm beginning to wonder about my type paired with the logo.

Currently I use helvetica, but I was thinking about something less neutral like Gotham, but that isn't as overused as gotham is since the last election.

Is helvetica a good enough pairing, or should I try another?

Two minds, similar thoughts. This guy have done something very similar to your logo.
http://logopond.com/members/profile/16150

I realize it's a year too late, but how about something along these lines:

I would go with your visceral instinct regarding the mark, simple is better.
We all tend to over think our own designs. It's the nature of the beast.
What you have as your Typophile icon I think works well.
As for typography, maybe try a bold Helvetica?
It looks simple and classic.
I Hope hope that helps.

:tony

Estrangelo for me (except for 'g' in 'Design').

BTW, have you considered using either all caps or small caps ?

Estrangelo's caps don't look too bad either.

- Lex

Is there any advantages or disadvantages that I'm not seeing other then decreased readability and a general heavyness/uninviting with an all caps option?

Interesting. I was under the impression that the varying height in mixed case words allowed for easier readng, where as caps made it all one uniform shape. Your not the only one to suggest all caps though, so maybe I was mistaken.