Strange and non-typographic

dberlow
27.Feb.2008 5.57am
dberlow's picture

www.adobe.com
...does anyone else see a photo that appears to be a smiling man being thrown out of, or leaping out of a tall building amongst other smiling people?

Modified, cheers!



Ch
27.Feb.2008 6.02am
Ch's picture

?????


dux
27.Feb.2008 6.06am
dux's picture

it takes a few refreshes to get there, but I found it.

what to say????


William Berkson
27.Feb.2008 7.32am
William Berkson's picture

If you click on the picture you can get to the story about a magazine that uses Acrobat. The magazine article that photo illustration is taken from is called “falling fear”. Good illustration.


jupiterboy
27.Feb.2008 7.42am
jupiterboy's picture

Like Yves Klein’s Leap into the Void, but less risky.

http://en.wikipedia.org/wiki/Image:Le_Saut_Dans_le_Vide.jpg


dux
27.Feb.2008 7.46am
dux's picture

I love that photo.


dezcom
27.Feb.2008 7.48am
dezcom's picture

One small step for man, one giant leap for...Yikes!!!

ChrisL


Ch
27.Feb.2008 1.09pm
Ch's picture

ah... i finally found the foto you saw. cool. love that yves klein too.

the anecdote i heard about the klein shot : he was, among other things, a trained gymnast. the shot was captured in one take and he executed a perfect tuck n’ roll, timed brilliantly to the second after the shutter was released.

could be a legend, but nice to imagine.

smiling emoticon.


pattyfab
27.Feb.2008 1.17pm
pattyfab's picture

I dunno, after 9/11 I find imagery of people leaping out of office buildings not cool, not amusing and not appropriate.

Sorry.


Ch
27.Feb.2008 1.20pm
Ch's picture

we must not let the terrorists own yves klein.

cross-eyed emoticon.


pattyfab
27.Feb.2008 1.33pm
pattyfab's picture

and one day we’ll reclaim the swastika from the Nazis. But it’s too soon.


jupiterboy
27.Feb.2008 1.47pm
jupiterboy's picture

Yves not Yikes Chris ; )

Spoiler: Klein was, among other things, a trained gymnast. the shot was captured in one take and he executed a perfect tuck n’ roll, timed brilliantly to the second after the shutter was released.


eliason
27.Feb.2008 2.12pm
eliason's picture

Hmm, my source says Klein arranged for some pals to hold a tarp to catch him, then told the photographer to cut them out of the photo and not to tell anyone...


jupiterboy
27.Feb.2008 2.16pm
jupiterboy's picture

everything in this post is true

everything in this post is a lie


Ch
27.Feb.2008 2.49pm
Ch's picture

people have been jumping to their death since the dawn of whenever.
i really don’t see why 9/11 makes the idea of tragic jumpers any worse.

http://en.wikipedia.org/wiki/The_Bridge_%282006_film%29


Sharon Van Lieu
27.Feb.2008 3.00pm
Sharon Van Lieu's picture

There is a world of difference. The people in the towers didn’t go to work that day and decide to kill themselves. They jumped to escape hellish conditions.

I find the Adobe photo to be a bit creepy. If there were some sign the jumper could fly, I might find it hopeful.

Sharon


pattyfab
27.Feb.2008 3.09pm
pattyfab's picture

The images of people jumping 100+ floors to escape burning to death - some holding hands - will haunt me forever.

I don’t think it’s wise to evoke those images in an ad.

——-

Ceci n’est pas un iMac.


sii
28.Feb.2008 7.59am
sii's picture

Hope eveyone saw the essential designer “prop” in the video...


dezcom
28.Feb.2008 8.13am
dezcom's picture

Do you mean the iMac or the FontFont catalog book? :-)

ChrisL


Ch
28.Feb.2008 8.32am
Ch's picture

i categorically refuse to let terrorists, fascists, and other jerks
own any image, symbol, meme, or other corner of my mind.
that’s what they want and i’m not giving it to them.

f—- them.

“they win” if we can only associate dreaming of flying with their agenda and chaos.
if we start thinking that way the list of prohibited items rapidly becomes huge and absurd as it will include everything that has ever upset anybody.

being sensitive to associations is of course prudent but eventually
we have to get out of the mentality of loss and get back to the mentality of art.

freedom or free dumb.


Sharon Van Lieu
28.Feb.2008 9.22am
Sharon Van Lieu's picture

I don’t associate that photograph with flying. It doesn’t convey flying at all. It conveys jumping out of a building. My comment was based on your comparing folks jumping from a burning building to people committing suicide, not on any 911 symbolism that I drew from the photograph.

Sharon


Ch
28.Feb.2008 9.56am
Ch's picture

flying, jumping, burning, falling, big tall boxy buildings, airplanes, turbans, the crescent moon, box cutters, pilot’s uniforms...

anything else we’re not supposed to refer to anymore ?

one of the most heartbreaking images i saw from 9/11 was two people who jumped holding hands. does that mean we can’t depict hand-holding for a while ?


pattyfab
28.Feb.2008 10.22am
pattyfab's picture

I think you’re overreacting. Perhaps my response to that image was overly personal, but isn’t the point of advertising to create positive associations that make you want to buy the product? I don’t think of terrorism every time I see an airplane, but if I saw a photo of a plane flying over New York you bet I would make that association. Those images were distributed widely, globally, and it was a recent event still referred to daily in the media. And still used as a hammer by the republican administration.

I doubt Adobe would try to sell Acrobat by showing a bunch of guys wearing turbans sitting on a plane.


Ch
28.Feb.2008 10.32am
Ch's picture

personally i find the ubiquitous “fake smiling young professionals” style depicted in so much advertising (including this example) far more disturbing and offensive than whether or not they’re jumping, falling, or holding hands.


pattyfab
28.Feb.2008 10.47am
pattyfab's picture

“fake smiling young professionals” is hardly the only alternative, is it?


Ch
28.Feb.2008 10.57am
Ch's picture

i’m referring to what i see, and what bothers me, when i look at the picture in question.

(9/11 didn’t cross my mind until you mentioned it)


sii
28.Feb.2008 1.52pm
sii's picture

If the idea was “flying”, I would suggest the chap get another job...


sii
28.Feb.2008 1.55pm
sii's picture

>Do you mean the iMac or the FontFont catalog book? :-)

No the spooky iEye watching her as she works.


dberlow
29.Feb.2008 6.26am
dberlow's picture

“(9/11 didn’t cross my mind until you mentioned it)”
Me not either.

The question I had, was not what is appropriate commercial imagery for anyone, but what is appropriate commercial imagery for everyone.

This does not, seem to me, an appropriate home page image for Adobe.

Cheers!


Renaissance Man
29.Feb.2008 8.07am
Renaissance Man's picture

>pf: I don’t think it’s wise to evoke those images in an ad.

And that’s why Rudy (or is it Rude-y) Giuliani sucked a a mayor and that I’m so grateful that his hubristic presidential attempt when nowhere except the toilet.


John Hudson
29.Feb.2008 8.59am
John Hudson's picture

David, maybe Adobe are launching a new slogan: ’Creative Suite. It’s not for everyone.’


dezcom
29.Feb.2008 9.02am
dezcom's picture

Or, “Creative Suite gives you a jump on the competition”

that is probably a leap of fiath though :-)

ChrisL


sii
29.Feb.2008 9.16am
sii's picture

“Acrobat sales take a dive in Asia”


sii
29.Feb.2008 9.29pm
sii's picture

Looks like there’s a theme here. From Apple...

And then this in the news today...

http://www.theage.com.au/news/opinion/holocaust-survivors-are-not-laughi...

“The Brooklyn Museum exhibition Sanitation by Hans Haacke featured anti-art declarations by politicians, including former New York mayor Rudy Giuliani, that were written in Frankfurt Gothic typeface, the same lettering used by the Third Reich.”

Frankfurt Gothic was the Corel Draw Franklin Gothic clone - I know Hitler was an artist, so maybe the Corel connection holds water.


Ch
1.Mar.2008 10.24am
Ch's picture

Nick Shinn
1.Mar.2008 12.24pm
Nick Shinn's picture

It’s phony. The windows don’t open.
This is quite recent: there was a guy who worked in the TD centre (office towers in Toronto), and wanted to demonstrate to his co-workers that the floor-to-ceiling windows weren’t dangerous, so he took a run at one, gave it a body-check, and it popped out, him falling to his death.
On the other hand, I know another guy who cleans such windows, yeah, he like to get high, no problem.
Me. I can’t go near the railing, too much vertigo.


Ch
1.Mar.2008 2.04pm
Ch's picture

>>It’s phony.

what are you referring to ? the original image in the adobe link ?
i didn’t think that was ever in question. totally phony !
that’s the fake-smiling-young-professionals part.
maybe that’s why adobe is getting out of stock photos.


sii
1.Mar.2008 3.09pm
sii's picture

>This is quite recent: there was a guy who worked

1993 - http://www.snopes.com/horrors/freakish/window.asp


pattyfab
1.Mar.2008 4.55pm
pattyfab's picture

Two guys are drinking at Windows on the World (bar that used to be at the top of the WTC). One says to the other “ya know buddy, there is some wacky wind current here. If you jump out the window you’ll fall all the way down but then before you hit the ground the wind will pick you up and send you right back here”. The other guy says “No way!”. First guy: “Way. I’ll show ya”. He jumps out the window, falls all the way down, then sure enough, when he’s about 3 feet from the ground he is swooped back up and lands back at the bar. The other guy says “Wow, I gotta try that” so he jumps, falls all the way down... splat. Bartender turns to the first guy and says “Superman, you’re a mean drunk.”


Miss Tiffany
1.Mar.2008 5.42pm
Miss Tiffany's picture

*choking, tears coming from my eyes* That was hilarious. But in light of what you and others have mentioned I still feel awkward laughing.