Sans Serif to Complement Chaparral?
Hey everyone,
I’m currently working on a logo, and I’m looking to for a sans serif typeface to spell GENESIS (all caps). The letterforms right now are handmade, and I like the weight and height of them, but I need to replace them with a real font that complements Chaparral. Thanks for your help!


































27.Feb.2008 12.31pm
My first thought was -> the Bahamas Logo http://designarchives.aiga.org/entry.cfm/eid_1318
Second, a technoid impression for a christian community/church? Really?
And why you choose Chaparral Italic, if you’re going “that hard way”?
Fourth, design a logo in 0/1 first, means black on white. Later on, you can do all Illustrator offers …
27.Feb.2008 12.58pm
Wow, I’m sorry you hate it so much.
Now, if someone could help me find a font to complement Chaparral....
27.Feb.2008 2.26pm
I think Auto looks a little like Chaparral Sans. It might be too similar, but give it a whirl.
27.Feb.2008 2.28pm
Hey, that’s a good find, Carl.
27.Feb.2008 10.25pm
I need to replace them with a real font that complements Chaparral
If you like the handmade, why not keep it? A LOT of professional logos are done by hand. Jim Parkinson does all of the newspaper/magazine logos by hand.
Or is that not your choice?
28.Feb.2008 4.10pm
i’m not a big fan of the handmade. it looks a bit to techie and i’m going for a slightly more organic feel.
although i do agree with you, there are times when handmade is the only way to go.
Auto is a great find, but I’m looking for something with a bit more contrast to Chaparral. something distinct, but complementary.
28.Feb.2008 5.17pm
Nueva bold perhaps?
Same designer.
Edit: I just realized you asked for a sans. Oops!
28.Feb.2008 5.33pm
Maverick, I wouldn’t be too quick to disregard Pom’s comment. He is suggesting a design process that has proven to be very effective by many designers. It will be most effective when you are combining the typefaces. I also agree that the “techie” style you have doesn’t make much sense for a Christian audience. Unless we’re missing something, it would be more useful for us to critique your work if we had more info on the brand.
As for type, here are a couple of combinations that I think can be useful (I don’t think Chaparral is right for what you’re aiming at):
- Gotham and Sabon (small caps)
http://www.typography.com/fonts/font_overview.php?productLineID=100008
http://www.linotype.com/1436/sabon-family.html
- Avenir and Baskerville
http://www.linotype.com/72/avenir-family.html
http://www.linotype.com/749/itcnewbaskerville-family.html
- I also like Omnes (sans serif), but not sure what to pair it up with.
http://vllg.com/JoshuaDarden/Omnes/mudTyper+Weights/
Good luck.
10.Mar.2008 12.56am
Thanks Patricio,
As far as the design process goes, I have always started in black and white and do find it very helpful. I’ve attach a black and white version incase the color and texture in the first preview are too distracting.
I’m actually reviewing the logo as well as all the other design work with a separate group of people, so I’m not looking for a critique on this form. That’s not to say that I can’t appreciate some suggestions, but Pom’s comments were hardly constructive. To compound matters, much of the work I’m doing won’t be going public until the end of next month so I don’t feel comfortable providing more information on the brand, except that we’re going for organic, fresh and current.
Thanks for some of the font suggestions, I like the general direction and they all fit the bill of being contrasting yet complimentary. Do you mind explaining why you feel Chapparal isn’t right?