Sans Serif to Complement Chaparral?

Maverick18x
27.Feb.2008 11.43am
Maverick18x's picture

Hey everyone,

I’m currently working on a logo, and I’m looking to for a sans serif typeface to spell GENESIS (all caps). The letterforms right now are handmade, and I like the weight and height of them, but I need to replace them with a real font that complements Chaparral. Thanks for your help!



poms
27.Feb.2008 12.31pm
poms's picture

My first thought was -> the Bahamas Logo http://designarchives.aiga.org/entry.cfm/eid_1318
Second, a technoid impression for a christian community/church? Really?
And why you choose Chaparral Italic, if you’re going “that hard way”?
Fourth, design a logo in 0/1 first, means black on white. Later on, you can do all Illustrator offers …


Maverick18x
27.Feb.2008 12.58pm
Maverick18x's picture

Wow, I’m sorry you hate it so much.

Now, if someone could help me find a font to complement Chaparral....


crossgrove
27.Feb.2008 2.26pm
crossgrove's picture

I think Auto looks a little like Chaparral Sans. It might be too similar, but give it a whirl.


Florian Hardwig
27.Feb.2008 2.28pm
Florian Hardwig's picture

Hey, that’s a good find, Carl.


DanGayle
27.Feb.2008 10.25pm
DanGayle's picture

I need to replace them with a real font that complements Chaparral

If you like the handmade, why not keep it? A LOT of professional logos are done by hand. Jim Parkinson does all of the newspaper/magazine logos by hand.

Or is that not your choice?


Maverick18x
28.Feb.2008 4.10pm
Maverick18x's picture

i’m not a big fan of the handmade. it looks a bit to techie and i’m going for a slightly more organic feel.

although i do agree with you, there are times when handmade is the only way to go.

Auto is a great find, but I’m looking for something with a bit more contrast to Chaparral. something distinct, but complementary.


John Nolan
28.Feb.2008 5.17pm
John Nolan's picture

Nueva bold perhaps?

Same designer.

Edit: I just realized you asked for a sans. Oops!


Patricio
28.Feb.2008 5.33pm
Patricio's picture

Maverick, I wouldn’t be too quick to disregard Pom’s comment. He is suggesting a design process that has proven to be very effective by many designers. It will be most effective when you are combining the typefaces. I also agree that the “techie” style you have doesn’t make much sense for a Christian audience. Unless we’re missing something, it would be more useful for us to critique your work if we had more info on the brand.

As for type, here are a couple of combinations that I think can be useful (I don’t think Chaparral is right for what you’re aiming at):

- Gotham and Sabon (small caps)
http://www.typography.com/fonts/font_overview.php?productLineID=100008
http://www.linotype.com/1436/sabon-family.html

- Avenir and Baskerville
http://www.linotype.com/72/avenir-family.html
http://www.linotype.com/749/itcnewbaskerville-family.html

- I also like Omnes (sans serif), but not sure what to pair it up with.
http://vllg.com/JoshuaDarden/Omnes/mudTyper+Weights/

Good luck.


Maverick18x
10.Mar.2008 12.56am
Maverick18x's picture

Thanks Patricio,

As far as the design process goes, I have always started in black and white and do find it very helpful. I’ve attach a black and white version incase the color and texture in the first preview are too distracting.

I’m actually reviewing the logo as well as all the other design work with a separate group of people, so I’m not looking for a critique on this form. That’s not to say that I can’t appreciate some suggestions, but Pom’s comments were hardly constructive. To compound matters, much of the work I’m doing won’t be going public until the end of next month so I don’t feel comfortable providing more information on the brand, except that we’re going for organic, fresh and current.

Thanks for some of the font suggestions, I like the general direction and they all fit the bill of being contrasting yet complimentary. Do you mind explaining why you feel Chapparal isn’t right?