Welcome to the forums! : )

Well... I see a pencil. Is something going on with the ’rubber’ tip..?

Personal comments;
Keep it simple. Is there too much going on? Strip it right down to the core. Will it work as 1 colour, grayscale even?
Im still trying to figure out what its saying... or the wit within it, should I say.

Ill be interested to see what this turns out like.

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Rez +

Thanks for your comments Rez,looking forward to more peoples opinions before I explain it..hopefully I wont need to.

hello, im new to here, i think you will enjoy it!

what this pencil brings me in mind... is the word VOID.
why is that? well the first part is like an individual speaking on transmitting a message, thats where i get vo... (voice) thi midle part brings me a (i) simply because of the shape and similarly the last part brings me out a (D)... so i see void and i actually like it a lot.

I would say that the nature of business that this mark was intended to represent is a comunicational party, or transmitional party, something like blogs, probably, because of the fact that in blogs, people “write” their oppinions, they “submit” their thoughts ...

i dont know if i got even close to what the logos actual work is but i think thta if you consider the above you will find that it is a pretty much logical explanation.

Il give you a hint, the company is called “dreamscape”

It’s OK to have to explain the meaning behind a logo. A logo doesn’t have to tell a novel-length story all by itself.

That said, I see a green pencil with a D on the end and a speaker icon on the front.

Thanks for your comments darrel, think I recognise your work from the pond ;)

Do you think this will design will perform well for a design agency? or is the pencil a bit of a cliche??

I see radio waves, and a D

I’d say a pencil is cliche in the way scales of justice are cliche for a lawyer or a hammer is cliche for a carpenter.

Sometimes, it’s OK to use a cliche ;o)

It’s a nicely designed pencil, so I’d say, sure, it will work just fine for that purpose.

To me a pencil says elementary school.

I see the D also, obviously.

I’m guessing the front of the pencil with the led is supposed to be some sort of waves? Sound waves?

Thanks everyone for the feedback on this. Heres another concept I have developed and moulded from the previous design. Still not set on the colours, but would love some feedback if possible. Again let me know what you see, cheers!

bee in motion.

Sauron (yes I thought of that)

I don’t understand, are you designing logos and then trying to figure out where or who they’d work well for?

I’ve been through way too much therapy for this business. The silly bee looks great for web applications, however.