Logo for an insurance brokerage company

buen_vigia
12.Mar.2008 3.55am
buen_vigia's picture

Hi:
it’s almost finished. Do you think the proportions between symbol and logo are correct?
Any other feedback will be appreciated
Thanks in advance!

AttachmentSize
logo.jpg61.54 KB


Asvetic
12.Mar.2008 5.40am
Asvetic's picture

The look and spacing of your elements seems correct. Considering how tight you’re letter spacing is, you might want to kern the “IN” & “RG” tighter and loosen the “A2” on INTERGISA2000 and the tighten up the “Co” and “Se” on the rest.

However, The transparency of the blocks seem lazy and distracting. Is there a reason why you did this? You are aware that there is now green elements (be it 2 very small corners) in your logo.


Jim Stafford
12.Mar.2008 5.41am
Jim Stafford's picture

I like it. The transparency would look great if overprinted.

Agree that the kerning is a little on the tight side, but it’s an aesthetic I guess.


buen_vigia
12.Mar.2008 12.15pm
buen_vigia's picture

I wanted a tight kerning so the logo would look compact. Maybe I went too far?


Tintin81
13.Mar.2008 8.29am
Tintin81's picture

Wow, this looks great. Good job!

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Dan Weaver
13.Mar.2008 12.16pm
Dan Weaver's picture

Please have someone check if this look isn’t already a registered trademark. I have seen similar treatments, just be safe.