(x) Polaroid poster sans - custom (similar to Akzidenz-Grotesk) {James Mark Hatley}

I'm pretty sure it's not any standard version of Helvetica, or News Gothic (which was the Polaroid face of choice since 1958).


Not sure if a solid ID is possible based on this photo, but if anyone can make even a decent guess, it would be appreciated.

Thanks in advance.


Have a look at this:


Akzidenz-Grotesk is going to be a close match.


The more I look at it, the more I feel like it's a tweaked version of News Gothic or even Helvetica Neue. Some forms seem to add up, some don't, and it's not the greatest shot...