Presenting an unpurchased font

Aaron Kleid
27.Mar.2008 1.57pm
Aaron Kleid's picture

How do you present to a client a logotype that you want them to purchase?
Do you show them a type specimen and say “isn’t this great?”
Of course there are ways to set the type in an online app and show them a screenshot, which is what I’ve been doing...

Just curious as to everyone’s methods.

Thank you!



jselig
27.Mar.2008 3.19pm
jselig's picture

I assume you mean a font and not a logotype? Yes, a print out of an online sample works. Or getting a PDF specimen sample.