I’m not sure what the relavance of the bull shape as shadow is, but I like that part. I assume thats indicatig a balance between subtle and aggressive solutions. The very first thing that caught my eye, however, was the lack of eyes on the dog. I just kept seeing it as a symbol of blindness. Maybe its supposed to be a silhouette but being outlined gives a different effect. The type placement in relation to the image seems a bit tricky, but probably not far off.

Stephen Rapp

I love the idea. One thing that the dog shape is becoming is the mtv2 logo almost. I might try getting rid of the stroke on the dog and spacing out the legs to make the shape stronger. I might also change the dog so that it is panting or something, just so that it isn’t faceless like Stephen said. ;D good coprorate colors.

the line weight on the dog is weak and makes it feel like clip art. I would get rid of the outline altogether and keep it a silhouette like the shadow. Also maybe give it a short tail.

Stephen...I assume the bull = cow = ’moo’.

Also, can’t resist pointing out the original cowdog.

I’d like to see the shadow go and add an udder to the dog.

hahaha brilliant james!

»old moodog
Haley is that you?

Isn’t the bull shape from the Osborne logo?

i agrre agout the tail and eyes, i think the bull has a lot more shape than the dog so simplifying wouldnt go a miss, and can you get the dogs ears up to contrast the out the bulls horns.

The dog looks a little sheepish to me.

I’ll echo what others have said. Equal detail on the dog and bull. No stroke around the dog.
The text is strong

can I suggest you use the silhouette of the dog that is simply coloured like a cow (rather than relying on the shadow to provide the “story”

or

how about a barking dog ... but instead of WOOF! it’s says MOO! Or indeed flip that idea on its head ... a cow saying woof.

a person walking a cow

a cow with a bone.

and so on.

it’s a great fun name ... you should have a heap of fun with the logo too!

:)

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Paul Ducco
Logo Design Melbourne