Usually when you design a logotype you would design different version for different conditions. These conditions are defined by all the uses you can imagine the logotype would be used in - these works as limitations on the complexity of the design. For instance, if the logo is to be printed in flexography in one inch width that sets some harsh limitations colours and details. So you take the worst case uses and work your way up from there. Usually a simple black version of the ’mother’ logo is created to be used in these worst case situations, and proper colour logotypes are then used in normal usage.

Size concerns are solved also be making several versions for different sizes. The typography can be optimised for small usage by slightly widening the letterforms, increase the letterspacing and increasing the x-height. All these differences should be harmonious and coherent, and invisible to the layman’s eye.

Whether one, a few, or many version of the logotype is needed, depends on the character of the logotype, so your milage may vary.

thats an excellent response. thank you. I thought may be different sizes will have to be created. What is the best format to save each one in? obviously an high resolution would be better? Ur response has help me immensely. thank you very much.

You should save all the logos in individual EPS files. The logos should be created using vector art only - if at all possible.

cool. We i am using illustrator so it will be vector art anyways wouldn’t it? does it matter what size i make the logo in the first place? should i create a massive image first, or does that not matter?

i just save for web with PNG 24 or EPS?

Illustrator will create vector art, except if you have applied any filter that renders a bitmap results - e.g. like a drop shadow. The logos should then be in 100% of the size they are to be used in. The largest logo version is free to be scaled up, but the other variations should not be scaled, so that there are only a number of absolute sizes/version of the logo used across printed elements.

Web versions of the logo is much more complicated (in practical usage). It depends who designs the webdesign and uses the logo. If they know what they are doing it’s better just to give them the EPS logo made for small size. You can supply GIF, and JPEG versions for web use, but often they won’t fit the usage and the web-designer will ask for the EPS anyway.

excellent. think i have it!! would you like to see my identity i am designing?

Yes, let’s have a look...