Logo for fictional political magazine.
Hi all,
I’m working on a magazine spread project to bolster my portfolio for an upcoming portfolio scholarship exhibition. I settled on desiging a political magazine that is aimed at college aged young adults and more creative types. I settled on the name Ars Politica (our politics) and right now im testing out different fonts for the header/logo. I’m trying to create some typographic contrast by using two different font styles because i want the header to feel political yet youthful and fresh at the same time. As of now i have about a dozen or so options but im none of them are particularly jumping out at me. So i could really use any suggestions/comments on whichs ones work/don’t work and what other layouts or fonts might be good to use.
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20.Apr.2008 12.48pm
Hi.
I’d stay away from the dot matrix stuff..
if i had your brief, id be considering Gotham, by Hoefler & Frere Jones - also they have some other really nice fonts that Gotham combines well with, such as Mercury. that combo would give you a great starting point...
check their site out at typography.com
just a thought.
20.Apr.2008 12.49pm
20.Apr.2008 3.56pm
Agree about Gotham (as a starting point at least)
the square batrix type makes me think stock exchange not (immediate) politics.
—————
Paul Ducco
Creative Design Australia
28.Apr.2008 11.57pm
I thought “Ars” was “art” in Latin. (“Arse Politica” seems more fun.)
For politics, I’d definitely avoid Gotham - right now, it’s strongly associated with Obama. Unless that’s what you’d want, in which case great!
—-
eeblet.com
19.May.2008 4.56pm
well, lets see, I have to agree, looking at your logos didn’t inspire ’political magazine’ they were more like ’website’ to me.
Take a look though political magazines at the bookstore.
From what I’ve been able to tell, most successful and long-term magazines use simple beautiful typography, and don’t rely on imagery or new typefaces.
Think of Esquire, Time, and Harpers (the oldest magazine, and still in regular print)
I think you can pull off something that hits the mark better than your current concepts because of the skill you’ve already shown.
best of luck, and remember, like copmany logos, sometimes the best and most recognizable are the simplest (Sony, Panasonic, Toshiba, Microsoft, IBM, Yale)
21.May.2008 12.39pm
Just a heads-up, you are aware of Ars Technica right? http://arstechnica.com/index.ars