NHPA Critique
Hey all,
I am mainly a Production Artist, but I have a client who has asked me to come up for a new logo for her homeowners association. Logos are NOT my forte and I actually cringe when someone asks me to do one. I always try to give it a shot though.
A little background:
* they currently use 2 logos - one is a flower pot and the other is a phoenix. they hate both
* the history is that the neighborhood came together to help each other after a 1991 firestorm
* they are actively involved in the community
* they want something 1C, simple and stylish
The top 5 logos are what I have submitted so far and have been rejected. The bottom two are ones I am working on... their feedback from the top logos was:
an image with hills and the rest using NHPA
use NHPA in some creative way
do the image in medium or dark green
Any feedback help anyone can give is greatly appreciated. Thanks!
25.Apr.2008 2.38pm
hmmm, most have done something wrong. No comments in almost 4 days?
25.Apr.2008 2.42pm
2nd in the right hand column is the only one I’m drawn too. These all seem a bit chunky, inject a bit of flair and personality into them. Find something in the community you can latch on too for an overall theme.
25.Apr.2008 5.08pm
Yes, second from the top in the right hand column is the strongest. Maybe adding a sense of depth to the houses so that they’re not all uniform might work. In any case, that’s the best direction to work with, in my opinion.
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Nick Hladek
25.Apr.2008 6.48pm
Thanks for the feedback. I will go back to that one and tweak it some more. Thanks again.
28.Apr.2008 11.42pm
Can you do some pen or pencil sketches playing with the letterforms and hills? Not necessarily having the letters turn into hills, but having the hill outlines work with/behind the letterforms.
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eeblet.com