Punctuation: kerning trademarks

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Matt Steel's picture
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Joined: 24 Apr 2008 - 11:36am
Punctuation: kerning trademarks
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Hi all, I am brand new here and have a question for you seasoned typographers about punctuation. When setting type in a paragraph that has a ™ or ® symbol followed by punctuation, do you:

A) Tuck the punctuation beneath the trademark symbol, while trying to avoid making the punctuation appear to be part of the trademark; or

B) Set the punctuation AFTER the ™ or ®?

I have heard of it done both ways and want to settle this bit of arcanery once and for all! Thanks in advance for any/all input.

Cheers,
M@

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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I set the punctuation after, the proper location, but do tighten up the spacing a bit.

Matt Steel's picture
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Joined: 24 Apr 2008 - 11:36am
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Between the symbol and the punctuation, after the punctuation, or both? My boss, a typographer with 20+ years experience, has always told us to tuck the punctuation, but now I've been hearing from respectable sources that your way is the right way.

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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He keeps going and going and going™.

I mean punctuation after the symbol, but then you can tighten the spacing up a bit. Otherwise the punctuation will look like it is part of the TM. No?

Matt Steel's picture
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Joined: 24 Apr 2008 - 11:36am
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Clever example ;)

So then, am I understanding that you would basically left-align the outer edge of the punctuation with the outer edge of the ™ or ®? Visually align it, I mean.

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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Hehe. That is not a reflection on you or me. It was just the first one which I thought of...

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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It would depend upon the typeface, type size, etc. This is an exercise in visual judgment...basically.

Matt Steel's picture
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Joined: 24 Apr 2008 - 11:36am
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Clear as mud™.

cheers!