Moti Bili — Logo Design for Clothing Company

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Mike Rose's picture
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Joined: 27 Jul 2006 - 2:31pm
Moti Bili — Logo Design for Clothing Company
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Here is a logo design I'm working on for a UK based clothing company — Moti Bili. I'm told by the client that Moti Bili translate to "Fat Cat" (Arabic maybe?). Since it's a clothing company the symbol must be very simple as it will be printed at very small sizes (tags, etc...)

I'm working on a few concepts at the moment, this one is probably the furthest along of any. I thought it would be a good time to get some feedback and suggestions. Right now I'm open to anything from what you see when you look at the symbol, to small tweaks (add to the "catness"), fonts, etc...

Thanks for looking!
Mike

UPDATED BELOW

Chardin's picture
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Joined: 27 Apr 2008 - 8:10pm
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It is important to know well the spelling of the name of the company!

I think the space between the body and the tail is too little, and this makes the white space between not a good shape. I think the Gill is a good typeface for this.

EIleen's picture
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Joined: 12 Sep 2007 - 1:47pm
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I think it's very cool. I like the way it looks like a cat disguised as a tulip. I can't see any glaring flaws, but maybe the ILI needs a bit more room (kerned out) to balance with the fatness of the MOTO?

Mike Rose's picture
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Joined: 27 Jul 2006 - 2:31pm
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Thank you for the quick replies. I agree with the tail being a little snug on the body. If I look at it quick, it kind of looks like a pitcher, and the tight negative space looks like a highlight that would be on the glass — kind of like the kool-aid guy or something, haha.

I also think the font needs some work, it wasn't necessarily slapped in there, but I didn't spend to much time perfecting it. I'm actually thinking of using something w/ a little bit more character... any suggestions? I wouldn't mind playing with the tracking and tightening it up a bit...

Oh, the font is Gotham by the way :)

EIleen's picture
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Joined: 12 Sep 2007 - 1:47pm
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I think the space between the cat and the tail is part of the charm. To me, it's fun the way it can fool you into thinking it's a highlight stroke on a petal, but then your eye travels up and it reveals itself to be a cat.

EIleen's picture
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Joined: 12 Sep 2007 - 1:47pm
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I do love Gotham, but Grover comes to mind as a match for the cat tail. A few others could work from the Sudtipos foundry, too, like Rolinga Renner, Pinguino, or Tierra.

Mike Rose's picture
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Joined: 27 Jul 2006 - 2:31pm
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Excellent! Grover is very close to what I was looking for... Friendly, yet urban/trendy, and not over the top.

Thanks, I'll have a look around Sudtipos...

Russ McMullin's picture
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Joined: 12 Apr 2007 - 11:02pm
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The fat cat shape is great, although I also agree with the comments about the tail being too close. Another thing about the tail is how strongly it points left. The end of the tail might help the visual journey by pointing down to the name.

Not recorded's picture
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Joined: 8 Feb 2008 - 7:49am
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It's funny you made the kool-aid comment, that was the first thing that I saw. Well, not so much the kool-aid guy but a pitcher, with the space between the cat and the tail being a light spot. Maybe if the tail was to come out at the base of the logo, kind of like a backwards s? Maybe it's a personal thing for me, but although I love gotham, I feel it is used way to often. Maybe a slight tweak or one of the other suggestions would be a wise direction. Like I said though, maybe it's just me. I doubt the average consumer could tell gotham from any other geometric sans.

I do have to say though, as soon as I saw the cat, I actually really liked the logo. I think tweaking the tail ill make it work.

Mike Rose's picture
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Joined: 27 Jul 2006 - 2:31pm
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Just a few small updates before I hit the hay for the night. I'll go over a list of revisions and mull them over in the morning (after I get some coffee in me).

Updates include: Updated to Grover (I actually just had to point the client to this point to talk them into funding it, so thanks again EileenB), Fixed the cone shape head on the cat, thicker base on the cat tail (didn't adjust spacing yet), other small fixes, etc...

Ratbaggy's picture
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Joined: 30 May 2006 - 10:17pm
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the M and the B look like blobs now :S

like the mark though.

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Paul Ducco
Logo Design

Mike Rose's picture
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Joined: 27 Jul 2006 - 2:31pm
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agreed, I'm using the heavy version, I might have to take it down to bold...

EIleen's picture
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Joined: 12 Sep 2007 - 1:47pm
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I agree with Ratbaggy even though his avatar could induce a seizure. :)

Have you tried making the logotype bigger? Just about 15% might help.

Ratbaggy's picture
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Joined: 30 May 2006 - 10:17pm
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the seizure challenge has been set!!

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Paul Ducco
Logo Design

Mike Rose's picture
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Another round of small updates, I'm going to start on the tail spacing after some toast...

Sharon Van Lieu's picture
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Joined: 14 May 2004 - 2:17am
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Very nice work. I like this concept.

Unified's picture
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Joined: 11 Jul 2007 - 5:16pm
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Very nice. One small detail you might want to consider is the roundness of the cats bottom. It feels uneven. Maybe making it a more even curve, right to left, might remedy that issue.

Nick Hladek's picture
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Joined: 30 Dec 2006 - 1:07am
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I second hola's comment about the uneven bottom. But this is all fine tuning. This logo was well conceived from the start. Good job.

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Nick Hladek

Mike Rose's picture
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Joined: 27 Jul 2006 - 2:31pm
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Cleaned and polished some more... He has a nice round ass now, it actually looked like a bowling pin until I put the tail on. The client wanted some kind of "cat-like" feature in an example, so I added some eyes—I'm not sure how I feel about them. It does make it say, "I'm a cat" a lot easier—but I don't know...

Comments/suggestions are always appreciated...

Sharon Van Lieu's picture
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Joined: 14 May 2004 - 2:17am
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I don't think it needs eyes. The ears and tail are enough, I think.

Ratbaggy's picture
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agreed. no eyes.

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Paul Ducco
Creative Design

EIleen's picture
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Joined: 12 Sep 2007 - 1:47pm
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I think the eyes totally ruin it.

Not recorded's picture
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Joined: 8 Feb 2008 - 7:49am
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I like it with no other features. I think that's agreed, but if the client is asking to see it with cat-like features, maybe whiskers or the shape of the mouth? It probably won't look as good.

Mike Rose's picture
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Joined: 27 Jul 2006 - 2:31pm
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I was thinking whiskers, but the problem I'm seeing (and I explained this to the client) is that if this is going to be printed on shirt tags, there is no way whiskers would even be visible at that size. I'm not even sure the eyes would even be clear. So yeah, my vote is for no features.

Nick Hladek's picture
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Joined: 30 Dec 2006 - 1:07am
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Maybe you should just scratch the client's eyes out ... how's that for cat-like Mr./Ms. Client!? Yer burnt!

Anyway, the form is immediately recognizable as a cat. Anything else would be superfluous additions.

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Nick Hladek

Nick Hladek's picture
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Joined: 30 Dec 2006 - 1:07am
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Maybe you should just scratch the client's eyes out ... how's that for cat-like Mr./Ms. Client!? Yer burnt!

Anyway, the form is immediately recognizable as a cat. Anything else would be superfluous additions.

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Nick Hladek

Satya Rajpurohit's picture
Joined: 27 Jul 2006 - 3:31pm
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:-), Nice name.
It's Hindi(also Urdu) but this should be written as "Moti Billi"

Moti~ Fat(Female)
Billi~ Cat(female)

Mota~ Fat(male)
Billa~ Cat(male)

Mike Rose's picture
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Joined: 27 Jul 2006 - 2:31pm
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Thank you very much satya, I'll run this by my client as he has it on the spec sheet as "Moti Bili"—but of course I'd like for it to be correct.

Mike Rose's picture
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Alternate concept... comments/suggestions?

Not recorded's picture
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I almost see the cat's face in the "ili"

The tittles as the eyes, and the l along with the adjoining "i"s look like the mouth. Maybe that's just because we know it's about a cat now...

The script looks good, but I thought the icon was better.

Mike Rose's picture
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Concept One - Most tweaking to the shape to make it look more like a cat, and less like a pitcher... Longer neck, shorter tail, and more spacing between the tail and body.

Mike Rose's picture
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Comparison @ different sizes...

Mike Rose's picture
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Reverse, last one...

David's picture
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Joined: 17 Dec 2004 - 1:46pm
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Don't mean to be a buzzkill, but I immediately thought of this:

Not saying there's a rip-off going on here, but I just don't want you to get in any legal trouble. I'm not sure how different your design has to be to avoid that.

David

Joe Francis's picture
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Joined: 23 Apr 2008 - 4:37pm
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That cat has diarrhoea.

EIleen's picture
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I don't think it's similar enough to evoke any copyright infringement. I do think "Fatcat Digital" will be insanely jealous of the final design of Motibili, though. Their cat looks like it's made of pudding.

Mike Rose's picture
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Yeah, thats what happens I guess when you take something so literally (the symbol). I think it's different enough though, they both evoke a totally different feel.

I do hope my client appreciates the smooth paths, clean shapes, etc...

Mike Rose's picture
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Photos for client

Sharon Van Lieu's picture
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Joined: 14 May 2004 - 2:17am
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Nice work!!

Sharon

EIleen's picture
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I think it's great work! Nice homey neighborhood, too.

Aleksander Lenart's picture
Joined: 4 Sep 2006 - 9:58am
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Just a detail. Shouldn't the left side of the cat's bottom curve be raised a bit more to compensate the radius on the right? I looks a bit uneven to me.

________
AL

Mike Rose's picture
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thanks everyone...

aleksander, I don't think I'm following you... Can you please explain more, it's early here. :)

Aleksander Lenart's picture
Joined: 4 Sep 2006 - 9:58am
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Basically, I see the cat's bum is visually heavier/raised on the right.

________
AL

EIleen's picture
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aleksander, to me it looks like you're working off one of the earliest versions from this thread. I'm pretty sure she's already made the adjustment you're pointing out. See the last version?

Lorenza Pavesi's picture
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Joined: 12 Mar 2006 - 1:10pm
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There's something about this kind of shape that make it instantly likeable but also a bit childlike. Maybe because I associate the rounded shape with the barbapapa family...does anyone here remembers?

Yes, the fatcat digital shape and the motibilli shape evoke different feels. Maybe yours is nicer but it's less "cool" and more childlike, which is not bad at all. In fact, I think it's fantastic job, I'm sure it'll be a triumph. I hope not as much as the hellokitty though...and I would definetely adopt the correct spelling, there's nothing more irritating that seeing your language being ripped on some t-shirt.

Ratbaggy's picture
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Joined: 30 May 2006 - 10:17pm
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BABARPAPA!!

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Paul Ducco
Graphic Design

Allison_J's picture
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Joined: 1 May 2008 - 10:36pm
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Oh my gosh. Barbapapa. Wooooow.

Mike Rose's picture
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The client wants to hear some opinions on both concepts together...

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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I love the logo. But with the logotype it is overkill. I think a simple typeface is so much better.

Not recorded's picture
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Joined: 8 Feb 2008 - 7:49am
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I don't think the brushy script matches the even clean curves of the cat. The whole is not equal to the sum of its parts.

darrel's picture
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I think they could be used together as a total branding effort, but not locked up together in a single logo.