Hamburger Helper

Kewl
28.Apr.2008 9.27am
Kewl's picture

I’m preparing a GUI that will be an “homage” to the Hamburger Helper box. What is the font for the “Hamburger Helper” title? It looks like a condensed and slanted transformation from a bold version.

TIA!

- Kewl



Mark Simonson
28.Apr.2008 9.40am
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I think it started out as Caxton (one of the romans, not the italic), but has been extensively tweaked.


Lex Kominek
28.Apr.2008 10.37am
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There’s also a lot of ITC Garamond Condensed on that box.

- Lex


Nick Cooke
29.Apr.2008 2.25am
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Is that crumbled hamburger on top of those potatoes? Mmmmm... that’s gourmet cuisine alright.

Nick Cooke


Kewl
29.Apr.2008 9.36am
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Caxton is close, but the serifs are a bit too “curvy”. Anymore suggestions (apart from not eating anything made with Hamburger Helper)?

- Kewl


Lex Kominek
29.Apr.2008 12.17pm
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That ’g’ has to at least be based on Caxton.

- Lex


Mark Simonson
29.Apr.2008 1.47pm
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@Kewl: Caxton is close, but the serifs are a bit too “curvy”.

That’s what I meant when I said it has been tweaked. It’s very common with packaging like this to see a brand mark that starts out from an off-the-shelf font (in this case Caxton), and then gets modified, sometimes before it hits the shelves, sometimes over a period of years. Part of the reason is so that the brand has a unique identity, something that can’t be easily replicated with an off-the-shelf font. I don’t think you will find a closer match than Caxton.


Kewl
3.May.2008 9.34am
Kewl's picture

Thanks for the feedback. Yes, Caxton is pretty close and it catches the spirit of the box. I’ll post the GUI when it’s finished.

- Kewl