I’m preparing a GUI that will be an “homage” to the Hamburger Helper box. What is the font for the “Hamburger Helper” title? It looks like a condensed and slanted transformation from a bold version.
@Kewl: Caxton is close, but the serifs are a bit too “curvy”.
That’s what I meant when I said it has been tweaked. It’s very common with packaging like this to see a brand mark that starts out from an off-the-shelf font (in this case Caxton), and then gets modified, sometimes before it hits the shelves, sometimes over a period of years. Part of the reason is so that the brand has a unique identity, something that can’t be easily replicated with an off-the-shelf font. I don’t think you will find a closer match than Caxton.
28.Apr.2008 9.40am
I think it started out as Caxton (one of the romans, not the italic), but has been extensively tweaked.
28.Apr.2008 10.37am
There’s also a lot of ITC Garamond Condensed on that box.
- Lex
29.Apr.2008 2.25am
Is that crumbled hamburger on top of those potatoes? Mmmmm... that’s gourmet cuisine alright.
Nick Cooke
29.Apr.2008 9.36am
Caxton is close, but the serifs are a bit too “curvy”. Anymore suggestions (apart from not eating anything made with Hamburger Helper)?
- Kewl
29.Apr.2008 12.17pm
That ’g’ has to at least be based on Caxton.
- Lex
29.Apr.2008 1.47pm
@Kewl: Caxton is close, but the serifs are a bit too “curvy”.
That’s what I meant when I said it has been tweaked. It’s very common with packaging like this to see a brand mark that starts out from an off-the-shelf font (in this case Caxton), and then gets modified, sometimes before it hits the shelves, sometimes over a period of years. Part of the reason is so that the brand has a unique identity, something that can’t be easily replicated with an off-the-shelf font. I don’t think you will find a closer match than Caxton.
3.May.2008 9.34am
Thanks for the feedback. Yes, Caxton is pretty close and it catches the spirit of the box. I’ll post the GUI when it’s finished.
- Kewl