Changing new logo for my company... To keep or not to keep?

kidcranium
29.Apr.2008 8.20pm
kidcranium's picture

I need people’s vote on this.

I have this logo that I have used for many years now (since 97) shown here with the words spelt out “Atomic Attack”. I have designed a new logo which is more organic and represents two entities that combine together (me + wife) that form an “A”.

Should I keep the existing logo, or pick something new. If you see my Avatar, it’s a snippet of collage/ graphics that will be on one side of my business card. The logo and into text will be on the other side.

I am attached to the existing logo and hesitant of the new one... I am getting sleepless nights over this.

Which one do you prefer and why?.

Thanks!!

AttachmentSize
old.jpg22.85 KB
new.jpg21.79 KB


pattyfab
29.Apr.2008 9.32pm
pattyfab's picture

The new one really doesn’t say anything to me. The original logo is a little hard to read but much more distinctive and interesting. What is the business?


Ratbaggy
29.Apr.2008 9.58pm
Ratbaggy's picture

agree re: legibility of old logo.

the new logo looks like a swirly poo - with legs.

I’d push for an adaptation of the old ...but then, as has been asked ... what is the business? Not atomic weapons of mass destruction I hope.

—————
Paul Ducco
Graphic Design


kidcranium
29.Apr.2008 10.11pm
kidcranium's picture

Yes its atomic weapons of...

No, it’s actually graphic design, illustration company etc.

It’s intended not to be 100% legible since it rarely is used without reference of the website link, name on website and business card etc.


Ulakanakulot
29.Apr.2008 11.15pm
Ulakanakulot's picture

Looks a lot like those ancient sigils of demons they drew in books like the Necronomicon and stuff.


Great design - you could sell it to an sorcerer (are there still any ??) and use the new one instead (which I think is pretty cool as well - strangely organic)


adz
30.Apr.2008 1.00am
adz's picture

the first one is much more interesting!


eeblet
30.Apr.2008 9.12pm
eeblet's picture

My problem with the new design is that it seems like a 2-D picture of something that’s 3-D - like a poo or a tete-a-tete sofa.

If you can do a version of the new design that involves no highlights and looks elegant as just a flat color, then I think it might look better as a logo (even after adding in the highlight).

—-
eeblet.com


kidcranium
1.May.2008 11.04pm
kidcranium's picture

Hmm, interesting feedback from everyone. Really not sure about the “poo” comment.