The type is better, but the illustration is just as stupid and will mandate a new identity in ten years.
But seriously, what joker convinced them to whack customers over the head with a video about the new logo? That’s so low class it’s pathetic. To me the whole launch has the feel of a board that overpaid for an identity and is insecure about it.
7.May.2008 6.02am
Interesting. The new man seems more relaxed.
7.May.2008 6.05am
Makes me think of Arno Breker for some reason.
7.May.2008 6.14am
The type is better, but the illustration is just as stupid and will mandate a new identity in ten years.
But seriously, what joker convinced them to whack customers over the head with a video about the new logo? That’s so low class it’s pathetic. To me the whole launch has the feel of a board that overpaid for an identity and is insecure about it.
7.May.2008 11.59am
Tomorrow’s answer is nostalgia for intercaps?
I thought that was the day after tomorrow.
7.May.2008 8.46pm
Is a deleted space even intercapping, or is it something worse?