Typography assignment

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Nathan von Hartitzsch's picture
Joined: 30 Apr 2004 - 10:51pm
Typography assignment
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Hi i’m working on a typography assignment for a university paper in New Zealand. The Assignment is “Use the type from a non-alcoholic beverage and container to design your own perception. The inherent challenge being not to design an endorsement of the beverage, but to express ametaphor or interpretation of it”.

The beverage i have choosen is a fruit juice beverage called Simply Squeezed. Since starting this project i have been made aware of the turth, Simple Squeezed Juice has had preservatives, water, sugar added and the juices is made from concentrate.

I was trying to create the feeling that the type is under pressure, being crushed. The reasn i have made the type so hard to read is because the name “Simply Squeezed” is misleading when additives are used to make the juice.

I have a question to ask:
How would i make the type look under pressure compressed?

Any feed back is much appreciated.
thanks for your time


image/tiffTypography Assignment development
Typography assignment.tif (456.8 k)

Nathan von Hartitzsch's picture
Joined: 30 Apr 2004 - 10:51pm
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Just thought this smaller file might help
smaller iamge

John Baichtal's picture
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Joined: 21 Mar 2002 - 11:00am
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Interesting… reminds me of Mmmm… Skyscraper I Love You by Tomato.

Daniel Weaver's picture
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Joined: 17 Jan 2004 - 12:20pm
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Nathan, post your assignment so I can see it. All I see with the tiff format is gibberish. Jpeg or Gif will work for me.

Nathan von Hartitzsch's picture
Joined: 30 Apr 2004 - 10:51pm
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Another thing i would like tto add. I was trying to use the white space as an element to emphaise the pressure the type is under.

thank you for waiting

Nathan von Hartitzsch's picture
Joined: 30 Apr 2004 - 10:51pm
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what about incresing the scale of type i have use here
does it suggest compression, pressure?

Chase J Goitia's picture
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Joined: 12 Apr 2004 - 11:14pm
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Nathan, if I read ‘interpret’ rather than ‘endorse’ correctly, this doesn’t have to have any commercial feel to it

Chase J Goitia's picture
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Joined: 12 Apr 2004 - 11:14pm
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Momentary hijack: John, Amazon is teh suck. Is the aforesaid book basically a visual interpretation of Underworld music? And the kicker: Is there Freur or Lemon Interrupt included?

Back to reality.

kris sowersby's picture
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Joined: 18 Feb 2003 - 11:00am
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Kia Ora Nathan. Is this from Andr

Chris Lozos's picture
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Joined: 25 Feb 2004 - 11:00am
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Quite a beautiful form you have created. It is more the look of pulp from squeezing rather than feeling squeezed. I think the difference is that you have created a texture by using so many letterforms. You might try using far fewer words to make your point. To show squeezing, you may need to have a visual comparison to anti-squeezing. Maybe the word”Simple” is spaced normally and the word “Squeezed” uses progressively tightened letterspacing to the point of overlap. The Yin makes the Yang apparent by juxtaposition.

ChrisL