Urgent Career Logo Revision
Hey Everyone,
I’m working on a logo revision for a company called “Urgent Career”. Basically they offer a service that entails phone based interviews. I’m attaching their original concept, along with my revised one.
Basically I’m trying to clean things up and simplify the concept. I decided to take the bars (phone signal strength obviously) and titled it to create the arrow—which reinforces the word “URGENT”. “URGENT” is also used for the base of the arrow. I set “CAREER” in black because I really wanted it to stand out. I kept reading their company name as “Urgent Care” and really wanted people to realized the difference.
Anyway, any comments/suggestions would be greatly appreciated.
Thanks,
Mike
ORIGIONAL
REVISED
3.Jun.2008 10.16pm
If the idea of the phone was not obvious in the first, I think it’s really absent in the new one.
I also think its the ratio (about 1/20) is a bit long.
the new one is much nicer anyhow...
4.Jun.2008 12.06am
The tilted bars read like tilted bars to me and I find it distracting.
The relative simplicity of the new one is better - but I think it needs to keep going and to get a core graphic idea/hook other than bars/phone.
What about that word urgent?
4.Jun.2008 12.20am
I see a stealth bomber.
4.Jun.2008 6.34am
Those bars remind me of Adidas logo on its side.
I like the new one more than the old one, though. To be honest, I didn’t understand the phone signal bit at all.
4.Jun.2008 6.38am
Phones + 4 bars = AT&T’s current marketing
4.Jun.2008 6.52am
I would move Career to the left by taking off 2 thirds of the space, closer to the ’wing’. If you want to consider replace the bars (at and t) try using a triangle or various forming another wing.
4.Jun.2008 8.44am
I won’t comment much on the arrow/bars (other than that I do like the subtle “corporate ladder” reference). However, I feel like if I were climbing those stairs, I would fall backwards - which is not something that I’d like for my career.
But I will say good job getting rid of the reflection and orange/blue color scheme. I really like your new version. It is clean and professional, yet comfortable and approachable, especially on the manilla-envelope-colored background.
4.Jun.2008 5.29pm
I like the new one. I would ditch the phone bars though as they only work as an arrow to emphasize the urgent bit. I agree with everyone else’s comments above for the most part.
Maybe you could keep that same basic arrow shape but make it into a flip-top cell phone. That would make the telephone idea stronger.
9.Jun.2008 12.47pm
Great improvement. I think you got the phone reference right on, at least to me. I wouldn’t worry about it resembling the AT&T campaign or Adidas. I think if it was seen with it’s supporting collateral/website that might help it’s purpose. Letter spacing might need some attention though. Anyway, I like it.
9.Jun.2008 4.08pm
I see urgent adidas.
9.Jun.2008 9.58pm
I don’t see urgent as cell-phone bars, because I don’t own a cell phone! haha
No, what I do see is a right-facing arrow, which I love. It’s like the hidden arrow in the counter between the Ex in FedEx, genius!
if anything, I’d love to see that arrow worked in more!
10.Jun.2008 7.47pm
@innovati: I tried to get rid of my cell phone, and friends and family universally revolted! I am deeply jealous of you.
I think this design works well, although I think that the cell phone bars are not immediately apparent. I would like to see the spacing worked on, however. It seems like the arrow is too close to “URGENT.” Also, I would like to see it in black against a white background.
—
Nick Hladek