Urgent Career Logo Revision

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Mike Rose's picture
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Joined: 27 Jul 2006 - 2:31pm
Urgent Career Logo Revision
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Hey Everyone,

I'm working on a logo revision for a company called "Urgent Career". Basically they offer a service that entails phone based interviews. I'm attaching their original concept, along with my revised one.

Basically I'm trying to clean things up and simplify the concept. I decided to take the bars (phone signal strength obviously) and titled it to create the arrow—which reinforces the word "URGENT". "URGENT" is also used for the base of the arrow. I set "CAREER" in black because I really wanted it to stand out. I kept reading their company name as "Urgent Care" and really wanted people to realized the difference.

Anyway, any comments/suggestions would be greatly appreciated.

Thanks,
Mike

ORIGIONAL

REVISED

Laurent Scotta's picture
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Joined: 3 Apr 2007 - 2:09pm
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If the idea of the phone was not obvious in the first, I think it's really absent in the new one.
I also think its the ratio (about 1/20) is a bit long.

the new one is much nicer anyhow...

Eben Sorkin's picture
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Joined: 22 Jan 2004 - 4:19pm
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The tilted bars read like tilted bars to me and I find it distracting.

The relative simplicity of the new one is better - but I think it needs to keep going and to get a core graphic idea/hook other than bars/phone.

What about that word urgent?

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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I see a stealth bomber.

Mili Carr's picture
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Joined: 17 Jun 2005 - 1:36pm
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Those bars remind me of Adidas logo on its side.

I like the new one more than the old one, though. To be honest, I didn't understand the phone signal bit at all.

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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Phones + 4 bars = AT&T's current marketing

André's picture
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Joined: 27 Feb 2008 - 2:10pm
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I would move Career to the left by taking off 2 thirds of the space, closer to the 'wing'. If you want to consider replace the bars (at and t) try using a triangle or various forming another wing.

Scott Hultman's picture
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Joined: 26 Jan 2007 - 11:58am
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I won't comment much on the arrow/bars (other than that I do like the subtle "corporate ladder" reference). However, I feel like if I were climbing those stairs, I would fall backwards - which is not something that I'd like for my career.

But I will say good job getting rid of the reflection and orange/blue color scheme. I really like your new version. It is clean and professional, yet comfortable and approachable, especially on the manilla-envelope-colored background.

Jay O'Hare's picture
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Joined: 19 Oct 2004 - 9:03am
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I like the new one. I would ditch the phone bars though as they only work as an arrow to emphasize the urgent bit. I agree with everyone else's comments above for the most part.

Maybe you could keep that same basic arrow shape but make it into a flip-top cell phone. That would make the telephone idea stronger.

Unified's picture
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Joined: 11 Jul 2007 - 5:16pm
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Great improvement. I think you got the phone reference right on, at least to me. I wouldn't worry about it resembling the AT&T campaign or Adidas. I think if it was seen with it's supporting collateral/website that might help it's purpose. Letter spacing might need some attention though. Anyway, I like it.

Joe Pemberton's picture
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Joined: 8 Apr 2002 - 3:36pm
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I see urgent adidas.

Tom Hodgins's picture
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Joined: 10 Mar 2008 - 9:36pm
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I don't see urgent as cell-phone bars, because I don't own a cell phone! haha

No, what I do see is a right-facing arrow, which I love. It's like the hidden arrow in the counter between the Ex in FedEx, genius!

if anything, I'd love to see that arrow worked in more!

Nick Hladek's picture
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Joined: 30 Dec 2006 - 1:07am
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@innovati: I tried to get rid of my cell phone, and friends and family universally revolted! I am deeply jealous of you.

I think this design works well, although I think that the cell phone bars are not immediately apparent. I would like to see the spacing worked on, however. It seems like the arrow is too close to "URGENT." Also, I would like to see it in black against a white background.

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Nick Hladek