Help to find fonts

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Joined: 7 May 2004 - 12:07am
Help to find fonts
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hi, im same problem with restaurant logo. my one is maned “chilly” 4 the hot food and clod drink. so i did 2 logoes. but i searched ages 4 the type suit my logo, is any guy here can give any suggestions or even 4 my logo, i appreaciate!



Juan Pablo De Gregorio's picture
Joined: 19 Aug 2003 - 11:00am
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your name is c?

curious.

c's picture
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Joined: 7 May 2004 - 12:07am
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yap, but u should say sth 4 my work, by the way right?

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how 2 delete the over paste?? :-(

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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the Rodney Sheldon Fehsenfeld font you used seems a bit dated.
To assist you in finding the right typeface, it would be helpful to know more about the client / restaurant. Upscale or inexpensive daily grub. Location — mall, college town or suburbs, the type of people you would expect to visit this place- business folks of high school students. Alchohol establishment or not. In other words serious demographics. I am no legal expert but the name sure sounds a lot like the famous Chili’s franchise. To take precaution perhaps it would be worth suggesting to your client to double check with lawyer who knows copyright laws regarding the name.

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thank you ole s

Daniel Weaver's picture
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Joined: 17 Jan 2004 - 12:20pm
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C, where are you going to school, if its in a city, I’d suggest walking around and looking at the signage, if thats not possible, surf the web and look at the logos of some of the chains like McDonalds and Chili’s. Start your logo design with pencil to paper, come up with the shapes that you like, then find the type to suit. Make sure you tell the potential client its a restaurant and the type of atmosphere and food thats served.

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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“this logo just 4 our school assignments” is a bullshit excuse.

School work can be your best work. Take this seriously.

In real life you will have clients that have no consistant
views regarding branding and identity, It will be your task to educate them and explain why some things will work and others
will not. You will have to consider everything, and bill them for your expertise.

Example- I am billing a client $2600 tomorrow to do pre-liminary scope of their branding needs. No actual design work just consulting and planning. With better planning better work will be done in the end that is target orinented and a real business tool with actual worth (intellectual property), not just something to physically differentiate a restaurant from it’s neighbor the corner grocery store.

Take this chance to created an original, logical, and aesthetic
identity for a client (even if it imaginary or a professor)

In the real world you will have to fight for your ideas, or become
someone who just does as clients suggest and make a few bucks but never feels proud of the work. Later you may find clients that want you to think harder and develop better concepts but
because your portfolio does not reflect great concepts and deployment of concepts no one will listen. You are smart to ask good question at this stage in you education, and to spend the time to deliver a viable solution. This work can get you hired.

This process will obviously take more time, so have another cup of coffee and stay up all night to deliver something exceptional.

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Joined: 7 May 2004 - 12:07am
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Daniel Weaver. really thank you ur suggestion. i will tried to change my fonts again. hopefully i can get better logo.

ole s

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hey, here is my new concept with logo.
my resturant will be the chilly food cafe, such as the freash salad, chilly drink&icecream ect. it will locate the place is beside summer vacation beach. the maine custermer will be the family hav holiday there.
i develped the logo basic on the sape of ice cube. means chilly but round shape to show the welcome to the custermer.

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Joined: 7 May 2004 - 12:07am
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<font class=”dontLookLikeCrap”>i start creazy with logo. someone suggested me make it more snow looking. so i tried this. oh, pls help. i hav not idea now.

</font>

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Daniel Weaver's picture
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Joined: 17 Jan 2004 - 12:20pm
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C, try this, look at a real ice cube and draw it in dimension or photograph it. Make the type look like it is etched into the ice cube. and maybe let the cube melt a bit so it looks cool and refreshing. Add a tagline something about cool and refreshing food and drinks. There is a chain called Chillys here that features hot and spicy food you need to make sure you get what your resturant does across to the consumer clearly. Remember the meaning of Assume. Assume means make an ••• of U and Me. So don’t assume the customer knows anything.