Font to compliment Times New Roman

logybear
16.Jun.2008 3.22pm
logybear's picture

Hi folks,

Im looking to find a font that will compliment Times New Roman. Its for a clients brochure and they make furniture. They preferably would like a sans serif...

Thanks for any feedback.



clashmore
16.Jun.2008 3.40pm
clashmore's picture

I think you mean “complement.” And I’d avoid Times New Roman in the first place if I were you.


muzzer
16.Jun.2008 3.52pm
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helvrtica is always a winning choice to match with TIMES just look at the awsome work of Wolfgang Weignart mate.

———————————-
Chopper Reid says “Harden the **** up”.


logybear
16.Jun.2008 3.56pm
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You’re quite right.

I can’t avoid Times New Roman as for some reason they chose to use this in their Identity. (I was puzzled too)

Thanks for the spell check.


vinceconnare
16.Jun.2008 4.20pm
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I created the evil Comic Sans to replace Times New Roman when it was used in a comic application.

I designed the letters in the Ministry of Sound logo to replace Times New Roman bold.
http://www.ministryofsound.com/

Fonts to compliment? I don’t know but I know how to replace it.


rs_donsata
16.Jun.2008 7.00pm
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Arial, LOL.

Use univers as HSBC does.

Héctor


novas
17.Jun.2008 6.28am
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hi logy,

> Im looking to find a font that will compliment Times New Roman.
> Its for a clients brochure and they make furniture. They preferably
> would like a sans serif...

as already suggested I agree that Univers (preferably in the condensed version) is a reasonable solution.

However, if you could get your hands on some old books from “Severin und Siedler Verlag” designed by Otl Aicher solely using Times, you’ll see, that this much-maligned typeface doesn’t even need a complementing sans, but is strong enough to support a remarkable, fresh and modern design on its own.


aluminum
17.Jun.2008 6.58am
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I spent my internship at 3M. Times. Helvetica. Times. Helvetica. Times and Helvetica. Helvetica and Times. And red. Times, Helvetica and 3M Red.

Like peanut butter and jelly: Yummy, but not to be eaten 7 days a week.


rs_donsata
17.Jun.2008 7.42am
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Whatever sans you use it must be constructed, not humanist, organic or modular.

Héctor


Chris Rugen
17.Jun.2008 7.56am
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I used to work at a company that spec’ed Times New Roman and Helvetica Neue Condensed (in a variety of weights). I think the message here for choosing a compliment to Times is: go for strong visual contrast and an equally ubiquitous typeface.

However, your client’s style is more important than our snipes at their type peccadilloes. Is it mid-century modern furniture? Colonial? Suburban McMansion Faux Neoclassical Victorian Mash-up? TNR is such a non-character for so many viewers, you could probably pair it with any number of sturdy sans, as long as TNR remains at a text size.


poms
17.Jun.2008 8.59am
poms's picture

Folio (extra bold),
Knockout (a relatively condensed and bold weight of those million styles),
Plak (bold and set notable larger),
and Taz III (Hehe! A dark weight, too)


sihep
17.Jun.2008 3.40pm
sihep's picture

The late-seventies Karl Gerstner identity for Swissair used it with Futura bold


maltelunden
18.Jun.2008 12.56am
maltelunden's picture

sihep, that’s really nice. It somehow gets you calmer thinking about crashing in an airplane. Especially the box where the plane somehow floats on the water, it looks so comfy.

Malte


Theunis de Jong
18.Jun.2008 2.08am
Theunis de Jong's picture

It must be from that time when you could find shelter under a table when the Bomb fell.

(An episode of South Park has a great parody on that — what to do when a volcano erupts: “Duck and cover”.)


sihep
18.Jun.2008 11.04am
sihep's picture

Malte - you probably shouldn’t read this article from The Economist then...

http://www.andreaharner.com/archives/2006/09/fear_of_flying_welcome_aboa...