How about a thin serif with not to much contrast, like maybe Willow?
Good luck!

The rolling hills background doesn’t look like hills to me even in an abstract sense. I do like the colors but would try to make the hills part of the logo not a background.

The name seems a bit hokey to me too - especially for the market. Sounds a bit “AS SEEN ON T.V.”

Is the name fixed or possibly changeable. Right now nothing in this logo (name or design) suggests Irish owned or ingredients. Do steer clear of cliched stereotypes and iconography though. I’m Irish BTW :)

Have a look at some nice branding by Pink Inc who do most of the O’Briens Sandwich Bars work.

hey thanks for all you suggestions! Not sure about the name that is what he gave me to work with I know what you mean by the “AS SEEN ON TV” comment lol I’ll have a talk and see if there is any possibility of changing it. Now if anyone has a suggestion on a suitable/clever name....

Thanks again eveyone keep the advice coming:)

This name screams for an exclamation mark at the end, and definitely doesn’t say gourmet to me. It sounds like something Don Cherry would endorse. I’d suggest using the last name of the owner to give it a traditional, family-owned feel.

I like what you’ve come up with, but it doesn’t say “traditionally-made with local ingredients” to me. Even your image of the wheat is a bit sterile-looking.

Since you don’t have the budget for a font, why not hand-letter the logo?

- Lex

Lex:

How would a hand-lettered logotype be less expensive than a typeface?

Jayy: Don’t you pay for your fonts?

Of course! But to buy ONE typeface for an identity versus multiple hours of work hand-lettering...

The cheapest option, even if you compare to an expensive face, would be purchasing surely?

I was under the impression that this was for a personal / pro bono project (hence the lack of budget). After all, why not charge the client an extra 20 bucks for a font?

- Lex

How about Jos’ Fontin Italic?

Sharon

Hey,

Yep this is a sort of pro bono job, but if done well it will lead to more work. Thanks for all the great suggestions I’ll keep working at it. There is definitely a lot for me to try out now. Unfortunately the name stays but I’ll do my best to work around it.

Thanks again, I love this site:)

hello again, can I get some feedback on this please:)

or maybe with the darker border?

That looks like buns but not the sandwich kind. :-)

Cheeky comments from Sharon :-)

ChrisL

Interesting, but the colours don’t say “homemade sandwich” to me. Try making the hill in the background look more like a sun, and overlap the two foreground hills more.

The dot pattern is cool. Maybe try making it a little more irregular like mosaic tiles. I’d also lose the border.

You might also want to try stacking the words like “Now That’s a / Sandwich!” so the logo doesn’t take up so much space horizontally.

- Lex

I like the dot pattern, too. But I can’t stop laughing ... I’m sorry, but the buns look like what a pregnant woman sees when she’s looking for her feet. :-)

“Yep this is a sort of pro bono job, but if done well it will lead to more work.”

Careful with those. ;o)

hahhaha now that’s all I can see uh oh better go back to the drawing board:) Thanks for all the advice keep it coming!!

Eileen, you cracked me up. :-)

Sharon

Agree with all you said Lex

I know people are going to hate me for this, because this type of thing is bad to promote...but there are sites out there that do logo designs as contests...and they provide the font that is used. worth100.com is one that comes to mind. You get plenty of options and they do it for around $100-$200. I’ve seen some pretty good ones on there.

But...on another note, if you want to make it like a family business, I think hand lettering it might be a great idea! It gives it a home-y feeling, which can relate it to your Irish background and your family business. And who doesn’t love a home-made sandwich?!

As for the hills, might be a good idea to drop them in favor for the wheat. Unless you get hills looking like hills, they are probably going to look unprofessional. A great tip. “Keep it simple”. Good luck!

ok is it getting any closer?

Courtney: Logo design contests are a very very bad idea. I wouldn’t discuss them ’round these parts.

amyloo: I like how this is shaping up. Try rendering the sun in the same style as the hills. Even just a golden circle between the hills would read as a sun. Wavy lines would also work, and would help break up the sharp angles at the bottom of the mark.

“SANDWICH!” in upper-case doesn’t work. It’s already got an exclamation point.

I can’t see any rationale for the way the text is aligned in either of these logos. The text is too far away from the mark and seems like a separate element. Imagine that the mark is a letter, and use the same kerning or leading you would use otherwise.

Try placing the text to the right of the mark instead of below it.

You should try a version with Fontin Semi, so the angles of the text align to the angles of the mark. I still would love to see a hand-lettered version if you think you’re up to the challenge :-)

- Lex

Is the exclamation mark necessary (i.e. part of the name)? It looks a bit silly to me. Sure, sandwiches can be good, but they’re just not that exciting.

I agree with Lex’s points, particularly about bulking up the type and bringing the two elements closer.

Ross

If the bread is baked in a stone oven, it’s a pretty big deal, as is the all Irish products. The logos above don’t reflect either. Look at TOGO’s sandwich icon... that could be changed around to look like hills? This is an icon from a logo I did for a bakery that has a stone oven.

Why not just call it “Irish homemade sandwich”? It would be easier to associate it with everything you want. And then logo can be almost anything.

Most kitchen logos do use some sort of script font that relates to neon lights/owens/etc...
——
Robert Koritnik

Is this going to be marketed and sold in Ireland or elsewhere?

Ross