Initially, I want to recognize something in the pear, but I see a ’c’ and possibly an ’r’. Not knowing if that’s right or if I’m supposed to be seeing those letters, it’s a poor point of focus.

I also think the position title face is unnecessarily busy.

You have a lot of conflicting parts and it’s making my eye jump all over the place. Remember the KISS system from school: “Keep it simple, students”.

I too want to find some sort of hidden shape. Is there one?

Needs more work - or maybe less work. The pos/neg space is an eye. The other shape obvious. No c or r intended but I see it now. I admit it’s forced and confusing. I’m working with the pear shape and trying to turn it into something. Maybe I’ll stick with the starting point. Nothing conceptual about it, but here’s a simpler version:

Now it seems you have too many weights happening to my eye. I might try matching the outline of the pear to the weight of “pear,” and maybe outline the leaf to match the weight of “david”.

The second version is much better. The shape is compelling. I liked Century Gothic for your name in the first treatment better, however.

—
Nick Hladek

Leaf/stem from the first one, pear shape from the second one, name type from the first one, and I think find something else for “art direction”.

Nice shape, though it’s quite Apple-y.

That’s why I like the first one better. It’s more distinct. Ok it does need a lot of work though, but it would make a much better logo I think.
___________
Robert Koritnik

I like the leaf/stem from the first one too. I agree with Century Gothic for your name and something different for “art direction”. I’d keep it smaller, simple. I like the upper part of the pear from the first, maybe finish it out.

Could you create a pear by stacking the d on the p?

How about cutting the right half of the pear image off to form a lowercase ’d’ (the left shape of the pear forming a lowercase ’d’) and put the leaf on the ascender of the ’d’...

Example:

David, I like the form you’ve got working there with half the pear but I don’t feel like the type is doing it any favors at this point. I think I’d rather see the type a bit more uniform in weight/style, maybe breaking up the first and last with two different colors?

Along the lines of Chrisfig thoughts, make the dark green leaf an outline with the weight of the “david” even with the veins of a leaf.